Bay Area businesswoman and mother, Jennifer Heller, is revolutionizing the way families approach disaster preparedness through her business, Here Comes The Apocalypse. Drawing from her personal experiences with natural disasters and her extensive training in disaster response, Heller has created a comprehensive and approachable system designed to help families prepare for emergency situations with ease and confidence.
As disasters have become an increasingly prominent part of life, Heller’s commitment to preparedness is rooted in her belief that individual action, rather than government assistance, will be essential in ensuring safety during emergencies. “I’ve seen firsthand how devastating a lack of preparation can be. After watching my own family lose homes to wildfires, I knew I had to create a resource that was realistic, practical, and accessible for everyone,” says Heller, reflecting on her journey into the world of disaster preparedness.
In 2017, Heller’s family experienced the effects of the Tubbs Fire in Santa Rosa, California, when her husband’s uncle lost his home. Just four years later, the Dixie Fire ravaged the small town of Greenville, California, taking the homes of Heller’s in-laws. These deeply personal experiences exposed Heller to the stark reality of what happens when communities are unprepared for the scale of such disasters.
Rather than taking the standard approach of offering technical or survivalist-heavy advice, Heller set out to create a solution that met families where they were. The Disaster Playbook, which she launched through her business, Here Comes The Apocalypse, provides families with a step-by-step guide to disaster preparedness. The book combines practical checklists with clear, actionable advice, and incorporates Heller’s signature sense of humor and design sensibilities. It’s a manual that is as accessible as it is informative, encouraging families to take manageable steps toward disaster resilience.
Heller’s approach stands in stark contrast to many disaster preparedness resources on the market, which often veer toward extreme or impractical solutions. “Most of the prepper advice out there assumes you’re ready to live off the grid, and that’s just not where most of us are at. I wanted to create something that was reasonable, achievable, and would make a real difference,” Heller explains.
The Disaster Playbook does more than provide lists; it focuses on building family resilience and effective communication plans, two critical elements for disaster response. The checklists and templates in the book make it easy for families to coordinate and plan together. Heller stresses the importance of preparedness not just as a matter of stockpiling supplies but as a matter of proactive action and cooperation. “It’s about taking small, deliberate steps that lead to meaningful change. You don’t have to do it all at once, but you do need to start,” Heller emphasizes.
The Here Comes The Apocalypse brand is grounded in Heller’s personal journey and professional experience, and her commitment to making disaster preparedness a part of everyday life. She encourages families to take control of their own safety, understanding that in an unpredictable world, preparedness can make all the difference.
In addition to the Disaster Playbook, Heller continues to expand her influence as a speaker and podcast guest, sharing her expertise at conferences and workshops wherever possible. Her message is clear: family preparedness is not only necessary but accessible, and it should be part of every family’s everyday conversation.
With the volatile nature of global events, the uncertainty surrounding government disaster responses, and the increasing frequency of natural disasters, Heller’s message has never been more relevant. Through Here Comes The Apocalypse, Heller is providing a critical resource to families who are looking for a way to prepare for the unknown without the overwhelming stress and anxiety that often accompanies disaster planning.
For more information on The Disaster Playbook, and to begin your journey toward family preparedness, visit Here Comes The Apocalypse.
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To read customer reviews of The Disaster Playbook, visit: Reviews.
