The entrepreneurial story behind Second Faze Real Estate & Property Management and the memoir that explains everything.
There is a version of Jessie Tylre Williams that the real estate world sees. A sharp, principled entrepreneur operating in one of Mexico’s fastest growing coastal markets. A founder who built Second Faze Real Estate & Property Management from the ground up in Bucerías, on the Riviera Nayarit, navigating foreign ownership laws, a dual cultural landscape, and a competitive market with the kind of calm authority that takes years to develop.
Then there is the version that explains her.
Seventeen years clean. Four spinal surgeries. A national PTSD awareness tour across Canada that earned her a Commendation Medal from the Minister of Veterans Affairs. A memoir, Rising Above Hell, that she wrote because the book she needed at her lowest point did not exist. And a business philosophy built not in a boardroom, but in the quiet moments of survival where the only options were keep going or do not.
She kept going. And then she built something.
Recognition and Awards
Jessie’s impact has also been formally recognized through notable awards that reflect both her influence and authenticity. In 2026, she was honored by Evergreen Awards as the Best Recovery Author in Bahia de Banderas, Mexico, a distinction that acknowledges her ability to transform lived experience into meaningful, actionable support for others navigating recovery. This recognition highlights not only the success of Rising Above Hell as a memoir, but its role as a practical tool used in real-world recovery settings. Combined with her previously awarded Commendation Medal from the Canadian Minister of Veterans Affairs for her PTSD advocacy work, these honors reinforce Jessie’s position as a leading voice in the global conversation around trauma, healing, and long-term recovery.
The Business of Integrity
Second Faze Real Estate & Property Management was not born from a business plan. It was born from a set of values that Jessie had already spent seventeen years living by. Transparency. Integrity. Accountability. In the real estate world, these words appear on a lot of websites. For Jessie, they are not marketing language, they are the standards she held herself to when nothing else was holding her up.
Operating on the Riviera Nayarit, one of Mexico’s most sought-after investment corridors, Second Faze serves an international clientele of investors, expats, and property owners navigating the complexities of foreign ownership in Mexico. What sets Jessie apart in this market is not just her local expertise, it is her dual cultural fluency. Canadian born and raised, now proudly rooted in Mexico through her heritage and the life she has built here, she bridges two worlds that most competitors simply cannot.
Clients are not just hiring a real estate agent or property manager. They are hiring someone who has demonstrated, in the most public and personal way possible, that she does exactly what she says she will do.
“Transparency, integrity, and accountability, that is how I run my business and that is how I lived my way out of hell.”
The Book Behind the Brand
Every entrepreneur has a backstory. Few are as raw or as powerful as Jessie’s.
Her memoir, Rising Above Hell, available in both English and Spanish, is the unfiltered account of addiction, trauma, loss, and what rebuilding a life actually looks like from the inside. It is not a polished narrative designed for comfort. It is the kind of honesty that the business world rarely sees and the recovery world desperately needs.
What makes it unique is its design. Every chapter ends with a workbook section, because Jessie understands that reading about survival and actually doing the work of it are two entirely different things. She built the tool she wished had existed when she needed it most, and in doing so created something that belongs not just on a bookshelf but in rehabilitation centers, correctional facilities, veterans clinics, mental health programs, and crisis centers around the world.
“This book does not belong only on a shelf. It belongs in every institution, every clinic, every prison, every veterans association, and every room where someone is trying to find a reason to keep going.”
To ensure the book reaches those rooms, Jessie has implemented a tiered bulk distribution program specifically designed for institutions and organizations that want to put it directly into the hands of the people who need it most.
What Resilience Actually Builds
The entrepreneurial world talks a lot about resilience. Jessie Tylre Williams is what resilience actually looks like in practice.
It looks like a woman who conducted a national PTSD awareness tour across Canada, sat with veterans and first responders who had not spoken about their pain in decades, and earned a Commendation Medal from the Minister of Veterans Affairs for doing so, and then channeled every lesson from those rooms into how she runs her business.
It looks like someone who did not arrive in Mexico with a safety net, but with a set of principles strong enough to build one from scratch.
It looks like a founder, an author, a musician, and an advocate who wakes up every day and does the work, not because it is easy, but because she knows better than most what the alternative looks like.
“Death came for me twice and left empty-handed. I figured I owed the world something for that.”
Second Faze Real Estate & Property Management is part of that debt being repaid. So is Rising Above Hell. So is every honest conversation Jessie Tylre Williams is willing to have in public so that others do not have to have theirs alone.
Connect With Jessie Tylre Williams
For those searching for something real, something that goes beyond surface level inspiration, Jessie’s work offers both direction and depth. Her memoir, speaking engagements, and ongoing initiatives can be explored through her official website at Jessie Tylre Williams.
Readers can also connect with her on Facebook, Instagram, Tiktok, and Youtube. Her Amazon author page provides direct access to Rising Above Hell.
Jessie Tylre Williams is not just telling a story of recovery. She is showing what it looks like to live it, speak it, and turn it into something that helps others find their way forward.
