Former CEO and former Minister of Health, Dr. Siale Akauola (left), alongside the late Dr. Amanaki Fakakovikaetau (right), one of Tonga’s longest-serving Rotarians. Handing over a fully equipped Ambulance car donated by Rotarians of New Zealand
In the South Pacific Kingdom of Tonga, where culture and community intersect with rising tides of innovation, Miriam Surofv is charting a bold new course. As the founder of VPC Vox Populi Consultancy and VPC Rental Club, Dr Surofv blends civic-minded leadership with entrepreneurial savvy – creating businesses that don’t just thrive, but also uplift the communities they serve.
But her journey didn’t begin in a boardroom – it began in service.
From Public Service to Purpose-Led Strategy
Before launching her first venture, Miriam served at the Electoral Commission of Tonga, playing a pivotal role in strengthening democratic processes. It was there she developed the leadership ethos that still defines her today: responsibility, integrity, and impact.
“I don’t just run businesses – I live with intention and accountability,” she says.
This mindset laid the foundation for her future enterprises: ventures designed not only for growth, but for good.
Vox Populi Consultancy: Blending Cultural Insight with Strategic Impact
Attending the Royal Birthday reception
Founded in 2015, VPC Vox Populi Consultancy is a boutique advisory firm that supports startups, nonprofits, and businesses through tailored strategic planning, digital growth, and organizational development.
What sets VPC apart is its localized approach to global business. Miriam and her team have led over 130 projects across 20+ countries – always designing strategies that are culturally intelligent and deeply relevant.
“We don’t offer cookie-cutter solutions,” Miriam explains. “We blend Pacific values with international best practices to help organizations grow with integrity.”
VPC’s services are rooted in research, shaped by community voices, and focused on long-term sustainability. The consultancy has become a go-to partner for mission-driven organizations across the Pacific and beyond.
VPC Rental Club: A Smarter Way to Move
In response to mobility challenges in Tonga, Miriam launched VPC Rental Club, a forward-thinking car rental business designed for both locals and tourists. With a focus on accessibility, reliability, and sustainability, the company is leading the charge in reshaping transportation in the Pacific.
“We’re not just offering cars – we’re offering dependable, thoughtful mobility solutions,” Miriam shares.
Beyond convenience, VPC Rental Club is exploring eco-conscious innovations, including advanced mobility and independent infrastructure solutions. These investments signal a commitment to building infrastructure that supports both people and the planet.
Innovation with Community at the Core
What makes Miriam’s approach truly unique is her ability to align innovation with cultural preservation. She’s currently exploring how technology, such as modern fleet systems can be adapted to Tonga’s unique environment.
“Tech isn’t about disruption for us – it’s about designing tools that serve local needs in smarter, more sustainable ways.”
Her ventures prioritize resilience, not just returns. Every idea is tested against a simple but powerful question: Will this benefit the community – today and tomorrow?
A Leader Who Leads With Heart
Deputy Prime Minister of Fiji, Hon. Manoa Kamikamica
Miriam’s business impact extends far beyond the private sector. As past president of the Rotary Club of Nuku’alofa, she has spearheaded initiatives in youth leadership, disaster relief, and health outreach – proving that leadership isn’t about titles, but about taking action where it matters most.
She’s also an active supporter of Tonga’s sports and cultural sectors, including sponsorship of Miss Heilala 2025 and ongoing support for the Tonga Judo Federation. Even when VPC Consultancy was still gaining momentum, Miriam made time and resources available to support these causes.
“Business isn’t just about profit – it’s about purpose. It’s about building something that lasts.”
Legacy in the Making
As a mother of two and a mentor to many, Miriam is determined to create a future where the next generation of Pacific leaders can thrive. Her sons are being raised with the same values that guide her work – empathy, curiosity, and commitment.
“My work isn’t just for today,” she says. “It’s for the future we all want to see.”
Her ventures – from consulting to car rentals – reflect one integrated vision: a Tonga that is resilient, resourceful, and ready for anything.
Explore, Connect, and Grow With Miriam Surofv
Whether you’re an entrepreneur seeking strategic guidance, a traveller looking for smarter mobility in Tonga, or an investor interested in expanding to the South Pacific, Miriam Surofv’s ventures offer purposeful, people-first solutions rooted in cultural integrity and innovation.
To learn more, visit:
- Vox Populi Consultancy
- VPC Rental Club
- Vox Populi Consultancy Facebook
- VPC Very Popular Cars Facebook
