Gym Mentor is reshaping the fitness industry by providing gym owners with an innovative, all-encompassing automation platform designed to ease operational burdens and accelerate growth. Founded by industry veterans Beau-Jacob Houldsworth and Jaydyn Hansen, the company’s flagship offering, the Ultimate Gym System (UGS 1.0), integrates artificial intelligence, automated marketing, and proven gym expertise to deliver a seamless business solution.
The challenges faced by gym owners are well documented. Many find themselves overwhelmed by administrative tasks, missed calls, and inefficient lead management that hinder their ability to focus on core operations and member experience. Recognizing these pain points from years of firsthand experience managing and scaling multiple gym locations, Houldsworth and Hansen set out to build a system that tackles these issues head-on.
Gym Mentor’s UGS 1.0 features AI-driven phone and messaging assistants that operate around the clock, booking appointments and managing lead follow-ups without human intervention. This technological innovation not only reduces the need for constant manual outreach but also improves lead conversion rates significantly. “We’ve built a system that does the work of five staff members — without ever taking a sick day,” said Beau-Jacob Houldsworth, Co-Founder and CEO of Gym Mentor.
Beyond automation, Gym Mentor delivers comprehensive marketing funnels, CRM workflows, and detailed KPI dashboards, allowing gym owners to monitor their business performance in real time and make data-driven decisions. The platform is supported by pre-built templates, sales scripts, and step-by-step coaching, designed to fast-track implementation and maximize results.
“The modern gym owner is juggling multiple roles and responsibilities. Automation is no longer optional; it’s essential to reclaim time and sustain growth,” explained Houldsworth. This philosophy underpins the company’s approach, which differs from traditional marketing agencies that primarily focus on lead generation without addressing backend inefficiencies.
Gym Mentor also cultivates a global community where gym owners can collaborate, share insights, and stay informed about emerging trends and best practices. This community-driven approach complements the technology, ensuring that users receive ongoing support from industry experts who understand the unique challenges of fitness business operations.
Co-founder Jaydyn Hansen emphasized, “Most gyms don’t need more leads. They need a better system to convert the ones they already have.” This focus on conversion optimization and retention highlights Gym Mentor’s commitment to providing gym owners with practical, scalable solutions that produce measurable outcomes.
The company’s AI phone assistant, combined with human sales closers, represents one of the first fully AI-powered call centre models specifically tailored for the fitness industry. This hybrid approach ensures that potential members receive timely, personalized communication while gym owners gain back valuable time to focus on service delivery and business strategy.
Interest from national fitness franchises looking to adopt Gym Mentor’s system for wider rollout demonstrates its growing influence and adaptability. The company’s technology stack, combined with real-world operational insight, positions it as a pioneering force in the fitness automation space.
Gym Mentor’s story is one of innovation grounded in experience, offering gym owners a viable alternative to traditional, often fragmented marketing and sales solutions. “We’re not here to sell hype — we’re here to replace chaos with systems,” said Houldsworth. This commitment to delivering reliable, comprehensive automation tools reflects a broader industry trend towards digital transformation in small business management.
The company’s approach has resonated strongly with gym owners globally. Nick Grey, owner of Fitness Perfection, remarked, “Gym Mentor completely changed how we run the business. The AI phone assistant answers every call, books appointments instantly, and keeps our team focused on training — not chasing leads. We used to lose leads after hours, now we’re converting them 24/7.” Vanessa, owner of Greatest Version Strength, stated, “The UGS system is a total game-changer. Everything from the lead follow-ups to our CRM is automated. We’re finally running the gym like a business — not a circus. The team at Gym Mentor really understands how gyms work and what we need.” Multi-site owner Josh from Strive Fitness added, “We’ve rolled out Gym Mentor’s system across multiple Strive locations and the impact has been massive. More calls answered, more appointments booked, and less pressure on staff. This is the future of gym operations.”
In addition to technology, Gym Mentor is actively partnering with gym franchises and enterprise networks to roll out white-labelled versions of the UGS 1.0 system, supporting national and international scale. The company also offers a free four-week course and private community where gym owners learn how to implement automation, AI tools, and modern sales systems without requiring advanced technical expertise.
As Gym Mentor expands globally, the team is pursuing podcast interviews, business panels, and speaking engagements to advance their message: automation is the new operational standard for gyms. By combining technology with industry know-how, Gym Mentor is poised to lead the fitness sector through a period of significant transformation.
Further details about Gym Mentor and its Ultimate Gym System are available at www.gymmentor.com.au. The company actively shares updates and resources on its Instagram, Facebook, and YouTube channels.