Danielle R. Morris, the agency owner of Alfa/Morris Family Insurance Agency LLC, has not only built a successful insurance business but has also created a lasting legacy of family empowerment, community service, and resilience. A minority- and women-owned business, Alfa/Morris Family Insurance Agency is redefining success in the insurance industry while upholding values of integrity, service, and family. Danielle operates the business alongside her two daughters (Madison and Kendall) and her mother (Brenda), highlighting a multi-generational approach that integrates family into every aspect of their work.
Based in Gwinnett County, Georgia, Alfa/Morris Family Insurance Agency LLC provides a comprehensive range of services, including auto, life, home, and business insurance to residents across the state. What distinguishes this agency from others is its family-centric philosophy. The agency thrives on a hands-on approach, with Danielle, her daughters, and her mother working together to create a business environment where family values are paramount. This unique structure fosters strong, personal relationships with clients, ensuring that the agency remains deeply committed to community development.
Based in Gwinnett County, Georgia, Alfa/Morris Family Insurance Agency LLC provides a comprehensive range of services, including auto, life, home, and business insurance to residents across the state. What distinguishes this agency from others is its family-centric philosophy. The agency thrives on a hands-on approach, with Danielle, her daughters, and her mother working together to create a business environment where family values are paramount. This unique structure fosters strong, personal relationships with clients, ensuring that the agency remains deeply committed to community development.
Danielle’s journey into the insurance industry is a compelling one, marked by resilience and transformation. After dedicating 29 years to the banking and financial services sector, she made the bold decision to transition into the insurance world, where she quickly excelled, earning the “Rookie of the Year” title in her first year. The COVID-19 pandemic presented uncertainty, but it also fueled Danielle’s determination to launch her own agency. The decision proved transformative, creating valuable employment opportunities for herself and her daughters, allowing them to step away from the corporate world and build a future founded on shared family values
Though Danielle’s journey was not without personal loss, it was also marked by perseverance. Just three months after opening the agency, Danielle faced the devastating loss of her best friend of 31 years, Alicia Key, who passed away from stage 4 cancer. Alicia had traveled from Tampa to attend Danielle’s grand opening despite her worsening condition. Alicia’s unwavering support and belief in Danielle’s potential played a pivotal role in the agency’s early days. Although the grief of her loss was immense, Danielle pushed forward, continuing to rise above the challenges and leading the agency to surpass expectations. Support from her family has been integral to Danielle’s journey. Among her biggest supporters is her sister, Erica Daugett, whose faith in Danielle’s vision and commitment has been invaluable. The collective strength of her entire family has played a crucial role in helping her overcome challenges and build a successful business grounded in love, trust, and shared goals.
As a woman of color in a predominantly male industry, Danielle’s achievements carry added significance. She was recognized in 2015 as one of the “Top 25 Women in Atlanta” by Rolling Out Magazine, and her agency continues to earn accolades for its exceptional service and community involvement. Her office won a Gold Service Award for her 1st year in insurance as well. Alfa/Morris Family Insurance Agency has become a testament to Danielle’s dedication not only to her business but also to her local community.
Alfa/Morris Family Insurance Agency distinguishes itself in the competitive insurance market by focusing on personalized service and providing clients with opportunities to reduce their monthly expenses. The agency goes the extra mile to ensure every client feels valued, offering free vacation incentives to both new and existing clients as part of their membership benefits. “We are more than just an insurance agency,” says Danielle. “We build lasting relationships with our clients, and that’s why we’ve been able to succeed where others fall short.”
At the heart of Alfa/Morris Family Insurance Agency’s mission is a commitment to empowering others. Danielle’s story exemplifies the power of breaking barriers and overcoming generational challenges. Along with her daughters, she is creating a path for other women and minorities to enter and thrive in business, setting a positive example that ripples through both their community and the insurance industry. By blending family values with a dedication to service, Danielle and her daughters demonstrate that success is achievable through hard work, determination, and integrity.
The agency’s multi-generational approach is further solidified by Danielle’s mother, who is also a part-time senior member of the team. This involvement underscores the agency’s emphasis on family and its belief in fostering intergenerational success. The Morris family represents the epitome of working together to build a future where hard work, integrity, and love are the driving forces behind every decision.
For more information about Alfa/Morris Family Insurance Agency, visit www.alfainsurance.com, or connect with Danielle on LinkedIn, Facebook, or Instagram. The direct line to the office is 470-282-1450.
Danielle Morris can be contacted at:
Phone: (470) 282-1450 (Business), (609) 346-1573 (Cell)
Email: drmorris@alfains.com
Location: Lawrenceville, GA
Services Offered: Life, Home, Auto, and Business Insurance