Ad-MOTO is revolutionising outdoor advertising with AI-powered, electric micromobility screens that engage consumers at key moments.
In the hustle and bustle of London’s busiest streets, an innovative company is quietly reshaping outdoor advertising, one electric scooter at a time.
Imagine, for a moment, your ad displayed on a digital screen mounted on a 100% electric delivery Ad-Scooter, cruising through busy commuter routes and retail hotspots, right when potential customers are most likely to make a purchase. This is the world of Ad-MOTO, a company that’s not just advertising, but actively changing the way brands connect with consumers.
Ad-MOTO, founded by Paul Vickery, is a cutting-edge, AI-powered digital out-of-home (DOOH) network. Their 100% electric fleet of Ad-Scooters is equipped with moving screens powered by the company’s patented Ad|BOX hardware and AdTech platform. This innovative approach allows advertisers to target consumers precisely, with campaigns that are not only sustainable but incredibly efficient.
What sets Ad-MOTO apart from the crowd is its focus on proximity to the point of sale. The company’s fleet of moving screens ensures high-frequency, hyperlocal reach, targeting commuters, tourists, and shoppers at the exact moments they’re primed to act. By deploying AI to optimize routes, play schedules, and impressions, Ad-MOTO ensures that its advertisements are seen when and where it matters most.
But there’s more to Ad-MOTO than just innovative technology. The company has already attracted the attention of major global brands. With Pepsi, Paramount, Stella Artois, and Uber Advertising already onboard, Ad-MOTO has proven its value in real-world testing, having logged over 200,000 hours of campaign time.
Ad-MOTO’s Journey: From Vision to Real-World Impact
Ad-MOTO was born out of Paul Vickery’s vision to transform the traditional outdoor advertising space. “When you see how the revenue model works, the upside becomes obvious,” says Vickery, emphasising the clear advantages of Ad-MOTO’s innovative approach. By integrating smart scheduling, geo-targeting, and real-time optimisation, the platform maximises outcomes, turning mere impressions into tangible results.
The company’s breakthrough came when it realised the immense potential of combining digital outdoor advertising with electric micromobility. The move was not only a win for advertisers but for sustainability too. Ad-MOTO’s fully electric network aligns with the brand and Environmental, Social, and Governance (ESG) goals, providing a cleaner, smarter alternative to traditional advertising methods.
Ad-MOTO’s partnership with major players in the industry, such as Uber for sustainability and advertising sales, solidified its position as a leader in this space. Furthermore, the company’s robust leadership team, including Barry Cupples, former Omnicom Head of Global Investments, Alex Bolt, former COO of Gorillas, and Blair Sergeant, Director at VMOTO, positions Ad-MOTO for rapid scale, with a focus on global expansion.
What Makes Ad-MOTO Different?
Ad-MOTO isn’t just about advertising, it’s about measurable outcomes. The company’s AI-driven platform ensures that every campaign is finely tuned to deliver the highest impact. Advertisers have access to real-time dashboards that showcase plays, impressions, and distribution metrics, ensuring complete transparency and control. With Ad-MOTO, brands can adjust budgets, update creative content on-the-fly, and optimize campaigns based on location and audience engagement, all without having to worry about traditional outdoor media’s limitations.
In an industry where advertisers often rely on basic metrics like views, Ad-MOTO takes it a step further. Its system tracks real-world conversions, such as sales uplift and foot traffic, making it a more accurate measure of return on investment (ROI).
Furthermore, Ad-MOTO’s emphasis on proximity to the point of sale and its ability to deliver repeat exposures throughout the consumer journey (from work to lunch to home) makes it a unique player in the outdoor advertising market. The ability to target specific locations, times of day, and even individual postcodes means that every dollar spent on advertising is working harder to deliver results.
Proven Success and Global Ambitions
Ad-MOTO has already made a significant impact on the advertising landscape in London. Through strategic campaigns with well-known brands like Pepsi, Uber, and Paramount, the company has demonstrated its ability to deliver high-frequency, targeted campaigns that lead to real, measurable outcomes. This success has led to Ad-MOTO’s Series A waiting list, allowing early investors to gain exclusive access to the company’s growth story.
Ad-MOTO’s global ambitions are clear. The company plans to scale its operations worldwide, with plans to expand into other major cities. The future is bright for this innovative company, and its unique business model is poised to disrupt the outdoor advertising industry on a global scale.
The Power of Movement in Advertising
At its core, Ad-MOTO leverages the concept of movement to multiply the impact of its advertising. The 300+ screens in Ad-MOTO’s fleet are not static, stationary billboards, they’re moving, dynamic displays that engage consumers across multiple touchpoints throughout their day. Whether on their commute to work, while grabbing a quick lunch, or heading home after a long day, these Ad-Scooters provide repeat, high-frequency exposures that stick with the consumer.
This dynamic, repeat-exposure approach is what makes Ad-MOTO’s advertising model so powerful. Brands are not just reaching consumers once, they are staying top of mind as the consumer moves through their day. This kind of continuous, on-the-go advertising is something traditional billboards and static digital screens simply cannot replicate.
Why Choose Ad-MOTO?
For businesses looking to get the most out of their advertising budget, Ad-MOTO offers a solution that goes beyond views and impressions. Its outcome-led, data-driven approach ensures that every campaign delivers measurable, meaningful results. Brands can reach real people, at the right moment, in the right place, and get the transparency and control they need to optimize their campaigns in real-time.
From QSRs and grocery stores to retail launches, entertainment venues, and tourism hotspots, Ad-MOTO’s platform is ideal for a wide range of industries. Whether launching a new product, promoting a special offer, or driving foot traffic to a brick-and-mortar store, Ad-MOTO delivers precise, effective, and sustainable results.
The Future of Advertising is Here
With a fully electric fleet, advanced AI technology, and a focus on measurable outcomes, Ad-MOTO is changing the way the world thinks about outdoor advertising. As the company looks to expand globally, it remains committed to its mission of making outdoor media smarter, cleaner, and more accountable.
Ad-MOTO has also been recognised with the title of “Best New Outdoor Media Company in the UK of 2025.” The award has been officially announced and is now live on EvergreenAwards.com, a prestigious and exclusive authority in the industry.
Join the waiting list for Ad-MOTO’s Series A investment round today, and become part of the future of advertising. Don’t miss out on the chance to invest in a company that’s already leading the charge in digital outdoor advertising, and poised to make an even bigger impact on the world stage.
Ready to transform the way you advertise? Join the Series A waiting list now to get exclusive access to Ad-MOTO’s investor pack and learn how you can be part of the revolution in digital out-of-home advertising.
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