When Sila Gatti was diagnosed with Graves’ Disease, her life took an unexpected and challenging turn. Already living a relatively healthy and active lifestyle, she had never anticipated that her reliance on caffeine would contribute to such a severe health condition. Despite the gravity of her diagnosis, conventional medicine presented her with options that didn’t feel right: synthetic drugs with side effects that didn’t resonate with her approach to health.
Determined to take control of her health, Sila turned to a natural solution, seeking out the help of a Chinese Medicine Practitioner (CMP). The advice she received was simple yet life-altering: cut out coffee, black tea, and even decaf, anything with caffeine. But for Sila, this wasn’t an easy ask. Coffee was more than just a morning pick-me-up; it was a cherished ritual that defined her daily routine.
At first, the decision to give up coffee felt insurmountable. She missed the comforting warmth of her morning cups, the rich aroma, and the energizing boost it provided. But as the days passed, something remarkable happened. Her body began to adapt. The caffeine cravings faded, but the desire for the coffee ritual itself lingered. She didn’t want to give up the experience of making and enjoying coffee, just the jittery, stimulant-laden beverage that was negatively impacting her health.
Sila searched for a suitable alternative. She tried herbal teas, various coffee substitutes, and even concoctions that promised a coffee-like taste. But each attempt fell short. The products were either full of caffeine, sugar, or other stimulants, which her CMP warned against. None of them replicated the taste or experience of coffee.
That’s when the idea for Not Coffee was born.
In a moment of frustration, Sila envisioned a beverage that looked, tasted, and felt like coffee but didn’t come with any of the negative effects. The thought of creating something that could offer the same comforting ritual, without the caffeine or bitterness, became her driving force. Determined, she threw herself into researching and experimenting with ingredients, trying countless combinations, roasting, blending, and brewing until she perfected the recipe.
“We didn’t just want to create another coffee alternative. We wanted something that gave people like me the ability to continue their coffee ritual without the health compromises,” Sila explains. “Not Coffee was born out of pure necessity. Giving up coffee was the hardest part of my health journey, but it’s also the reason Not Coffee exists today.”
The Rise of Not Coffee
After months of dedication, clean eating, and a commitment to a caffeine-free lifestyle, Sila noticed positive changes in her health. Her energy levels increased, and she felt more balanced and centered overall. She no longer needed caffeine to get through the day, marking a significant transformation in her lifestyle.
Not only did Sila’s personal transformation inspire the creation of Not Coffee, but it also inspired an entire movement. The coffee alternative she developed filled a unique niche: a nourishing, caffeine-free beverage that allows coffee lovers to enjoy the ritual of coffee without the health concerns tied to caffeine consumption. Made with simple yet powerful ingredients like chicory root and organic carob, Not Coffee was designed to mimic the taste, look, and feel of traditional coffee, but without the acidity, bitterness, or stimulant effects.
And it didn’t take long for others to catch on. Launched in 2021, Not Coffee quickly gained traction, serving customers who were either struggling with health issues or simply wanted to reduce their caffeine intake without sacrificing their beloved coffee ritual. Today, the brand is sold in over 100 retail locations across Australia, including major health store chains like Go Vita. It has even been recognized as a finalist at the 2025 Go Vita Fresh Finds Awards and won the 2025 Naturally Good Pitch Fest Award.
“What sets Not Coffee apart from other alternatives is that it wasn’t just created as a business venture; it was born from a personal journey,” Sila shares. “I didn’t just create a product; I created something that allows people like me to still experience the comfort and ritual of coffee without compromising their health.”
A Coffee Alternative Like No Other
What makes Not Coffee so unique is the experience it offers. Unlike herbal teas, cacao, matcha, mushroom blends, or even decaf, Not Coffee is a true coffee alternative that replicates the real coffee experience. It’s not just a drink; it’s a lifestyle, a comforting ritual that feels just like having your morning coffee but without the negative side effects.
“It’s gentle on the body and on your health, unlike coffee or decaf, which can still disrupt your sleep patterns or digestive system,” says Sila. “I created Not Coffee for people who love their coffee but had to give it up for various reasons. It’s a way for them to reclaim that part of their life, without the fear of side effects.”
Customers have shared that Not Coffee allows them to enjoy a similar ritual to their previous coffee routine, helping them feel more balanced throughout the day.
“Every time a customer tells me that Not Coffee has helped them enjoy their mornings again, I’m reminded why I started this journey,” Sila reflects. “It’s incredible to know that something I created out of necessity is now helping so many others.”
A Vision for the Future
As Not Coffee continues to grow, Sila is committed to keeping the brand’s core values front and center: health, balance, and wellness. The company is more than just a product; it’s a movement that empowers people to live their healthiest lives without having to sacrifice the things they love.
“We’re not just about creating a beverage; we’re about creating a solution for people who need it,” Sila says. “It’s our mission to provide an alternative that helps people feel their best, inside and out.”
Discover Not Coffee Today
Not Coffee is more than just a caffeine-free drink; it’s a pathway to better health, well-being, and a revitalized daily ritual. Whether you’re looking to quit caffeine or need a healthier alternative that doesn’t compromise on taste, Not Coffee offers exactly what you’re looking for.
If you’re ready to experience the comforting ritual of coffee without the caffeine, visit Not Coffee’s website or connect with them on Instagram @not_coffee_ and LinkedIn Sila Gatti to learn more about this incredible brand and join the growing community of coffee lovers who have found their solution.
Final Thought
Not Coffee is more than just a coffee alternative; it’s a symbol of resilience, health, and the power of personal transformation. Whether it’s to support a balanced lifestyle, avoid caffeine jitters, or simply embrace a healthier routine, Not Coffee is here to make your daily ritual a nourishing experience. Try it today and see why it’s quickly becoming Australia’s favorite coffee alternative.
Visit Not Coffee to find out more.
