In a time where personal wellness and sustainability are gaining prominence, my mimi is establishing a thoughtful presence in the menstrual care space. Rather than offering a conventional alternative, the brand seeks to reimagine the menstrual experience by focusing on comfort, inclusivity, and ease of use.
Founded by Kate Newbury, my mimi was born from a desire to improve how people manage their periods. Unsatisfied with existing options like pads, tampons, and firm menstrual cups, she introduced a reusable menstrual disc designed with softness, comfort, and practicality in mind. Manufactured from medical-grade silicone, the disc features user-focused elements that make period care more manageable – especially for beginners or those with a low cervix.
What sets my mimi apart is its attention to accessibility and design. With two size options, a loop tab for easy removal, and a high-capacity reservoir, the disc provides a flexible, leak-free solution to suit a wide range of users. These thoughtful features reflect a direct response to common frustrations voiced by people with periods.
Beyond the product, my mimi prioritises education and open dialogue around menstrual health. Its learning resources have been referenced by institutions including Stanford University and the University of Chicago, reinforcing the brand’s commitment to informed, inclusive care. “Period care should be talked about openly. my mimi is not just a product – it’s a platform encouraging choice and confidence,” says founder Kate Newbury. This values-led approach supports a wider movement to normalise conversations that have too often been stigmatised or overlooked.
As more people turn to low-waste period care, my mimi offers a washable, long-lasting disc that aligns with eco-conscious living. The product provides a clear alternative to single-use items without sacrificing comfort or performance.
To ensure reliable access, the brand ships quickly across Australia, New Zealand, and other global markets. You can also buy the menstrual disc online via Amazon, MyDeal Australia, and Chemist Warehouse – further cementing my mimi as a trusted brand.
Customer feedback across retail platforms highlights satisfaction with the disc’s comfort, ease of insertion and removal, and day-to-day performance. Many users describe it as the best menstrual disc for beginners, citing the loop tab and soft silicone as standout features.
Awarded Best Sustainable Period Care Solution in Australia 2025, my mimi continues to lead with purpose. The brand’s commitment to thoughtful design, verified customer reviews, and inclusive education has positioned it as a rising force in menstrual wellness.
For more on the my mimi menstrual disc and its approach to period care, visit www.mymimi.com.au or follow the brand on Instagram. Verified customer reviews are available on the reviews page, offering insight from users across Australia and beyond.