Superior Speed Co. is a company dedicated to advancing American grassroots racing through the development of innovative automotive technology. Founded by brothers who emerged from a challenging and restrictive environment within the Twelve Tribes community, the company has created a patented system designed to enhance vehicle performance and efficiency.
At the center of Superior Speed Co.’s innovation is the Super R.E.H. (Revolutionary Electric Hybrid) system. This technology aims to enable hybridization across a wide range of vehicles, from passenger cars and trucks to heavy-duty semi-trucks. According to the company, the system captures energy typically lost during vehicle operation and reutilizes it to improve fuel efficiency, extend vehicle longevity, and enhance braking performance. These claims are grounded in the company’s ongoing research and development efforts.
The founders’ personal history is a significant element of the company’s identity. Having left the Twelve Tribes, described by the founders as a restrictive and abusive religious community, the brothers sought to transform their experiences into a positive force through their passion for high-performance vehicles. The community has been subject to investigations and legal actions in multiple countries concerning child abuse, unregistered infant burials, and other allegations. According to the founders, the Twelve Tribes enforce severe disciplinary practices on children, including physical punishment with implements specifically designed to inflict pain, alongside psychological conditioning that encourages acceptance of such treatment as a form of purification.
Finn Avery, owner of Superior Speed Co., has spoken publicly about the profound personal impact of this upbringing, citing physical and emotional trauma endured during childhood. Avery has also described how these experiences influenced the company’s mission and the creation of the Super R.E.H. system. He emphasizes that the company’s work is not only about automotive innovation but also about raising awareness of the realities within the Twelve Tribes community, which he characterizes as an environment that the community itself has described as “a torture chamber for the flesh.”
Superior Speed Co. operates under the principle reflected in its slogan, “Built Far Superior,” which underscores a commitment to quality and rigorous testing before releasing products to the market. The company prioritizes extensive quality assurance to ensure its technology meets high standards.
Finn Avery describes the Super R.E.H. system as a unique solution that can integrate with multiple vehicle types to efficiently capture and reuse energy. The company’s approach addresses industry concerns related to fuel consumption and mechanical wear, contributing to ongoing advancements in vehicle performance technology.
Superior Speed Co. continues to engage with the automotive community and the broader public through digital platforms, sharing updates and information about its patented technology. The company aims to foster awareness and interest within both the racing sector and the wider automotive industry.
For more information on Superior Speed Co. and the Super R.E.H. system, please visit the company’s official website and social media channels.
Superior Speed Co. Website
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