Superior Roofing Company, led by CEO Prestin Sokoloski, is redefining roofing services across the Twin Ports region by placing care at the core of every interaction. With deep roots spanning Minnesota and Wisconsin’s lake communities, Superior Roofing Company has emerged as a distinctive provider of high-quality roof replacements and maintenance, specializing in standing seam metal and premium architectural shingles. Beyond materials and craftsmanship, the company’s commitment to reliability, transparency, and community engagement sets it apart in an industry often marked by mistrust.
Founded with the principle of doing things right from the very first phone call, Superior Roofing Company prioritizes not only on-time service and organized project management but also the human element behind every roof. The company’s approach builds lasting relationships with homeowners who have grown wary of the typical home service experience. “Care is our core brand word,” explains CEO Prestin Sokoloski. “We focus on genuinely caring for homeowners who have lost trust in the home service industry.”
Unlike many competitors, Superior Roofing Company chooses not to pursue insurance-related roofing work. Instead, it serves homeowners directly, focusing on personalized service rather than high-pressure marketing tactics. This strategy has fostered a robust word-of-mouth and referral network that significantly reduces the company’s marketing expenses compared to others in the field. “We don’t sell insurance jobs. We don’t market with pressure. We market with presence,” Sokoloski notes.
The company’s culture further reinforces its customer-centered philosophy. Superior Roofing Company has developed an onboarding system that ensures new hires understand 90% of their role before receiving their first paycheck, reflecting the firm’s commitment to quality and consistency. This meticulous hiring and training process contributes to the team’s ability to deliver reliable, award-winning work recognized by industry leaders such as GAF, Owens Corning, and Fabral.
Community involvement is integral to Superior Roofing Company’s identity. The firm hosts annual events that combine community spirit, and philanthropy, with all proceeds supporting local giving projects. Its presence at parades, and neighborhood events reinforces a brand that values visibility not only when roofing services are needed but as a proactive member of the community. These efforts highlight a corporate philosophy that views community engagement as more than a buzzword.
Superior Roofing Company’s ethos extends beyond customer service to its internal culture, where competition and collaboration coexist. The company encourages continual learning and innovation, fostering an environment where overachievers thrive. From referral contests with international and regional expos, the culture blends performance with loyalty and camaraderie. This dynamic atmosphere contributes to the company’s ability to uphold consistently high standards and responsiveness.
The firm’s dedication to care also manifests in tangible actions. Employees routinely assist customers beyond roofing needs, such as carrying groceries or ensuring sidewalks are swept, exemplifying a holistic approach to service. This level of attention has inspired customers to post handwritten thank-you notes, which are displayed prominently in the company’s office as a testament to its impact.
Superior Roofing Company acknowledges that its approach may not fit every contractor or customer, emphasizing instead the importance of alignment between company values and client expectations. The company’s refusal to conform to standard industry practices underscores its distinctiveness. “We’re not better than other companies — we’re just different,” Sokoloski states.
This philosophy of leading with empathy, transparency, and respect offers a compelling alternative in an industry often criticized for sales-driven tactics. By focusing on building trust and prioritizing care, Superior Roofing Company demonstrates how roofing services can be transformed into meaningful partnerships with homeowners.
For further information about Superior Roofing Company and its services, visit the company’s social media profiles on Facebook, LinkedIn, and Instagram. The business can also be reached directly at 218-248-6060 or via email at info@Superior-roofing-Company.com.
Contact:
Prestin Sokoloski, CEO
Superior Roofing Company
Phone: 218-248-6060
Email: info@Superior-roofing-Company.com
