TINK Marketing & Design, an independent agency founded by strategist Kim Schmitz, has introduced a new digital resource aimed at reshaping how small business owners approach marketing. The TINK Marketing: Brand Luminary App offers a guided, strategy-first experience designed specifically for entrepreneurs who need structure, clarity, and expert insight without the overhead of traditional agency fees.
The development of the app stems from a core insight: while many small businesses understand the value of marketing, few have the knowledge, internal capacity, or budget to engage professional support at the level required for sustained growth. In response, TINK Marketing & Design developed an app-based platform that translates years of agency experience into a format accessible to non-experts—providing a practical roadmap for building brand foundations, refining messaging, and making informed marketing decisions.
Unlike marketing tools that focus on execution alone, The Brand Luminary App prioritizes the strategic groundwork essential to success. Users begin by defining their brand identity and market positioning, then move into planning actionable activities that align with business goals. The app mirrors the agency’s consulting process, allowing users to work through decision-making frameworks previously available only through direct consultation.
Kim Schmitz, who leads TINK Marketing & Design, has spent her career helping startups and small companies clarify their vision, connect with their audiences, and grow sustainably. Recognizing the gap between entrepreneurs’ ambitions and the complexity of modern marketing channels, Schmitz set out to create a tool that supports business owners without requiring them to become marketing experts themselves.
The app’s modular format provides flexibility for users to move at their own pace, revisit steps, and adjust their strategies as their business evolves. In doing so, it supports one of the agency’s key priorities: helping small business owners feel more in control of their marketing decisions. The Brand Luminary App is not only a productivity tool but also a decision-support system, intended to reduce the stress and uncertainty often associated with DIY marketing.
TINK Marketing & Design continues to offer customized services beyond the app, including brand development, digital advertising, and social media strategy. Each service is delivered with the same focus on client-specific needs and measurable outcomes, reinforcing the agency’s reputation as a partner in strategic growth. By offering both high-touch consulting and digital self-guided tools, the firm accommodates a wide range of client preferences and budgets.
The agency’s success lies in its ability to translate strategic concepts into accessible, actionable guidance. This focus on clarity and structure is what sets The Brand Luminary App apart from other small-business marketing solutions. It does not aim to replace agencies but to fill a critical gap for businesses not yet ready for full-service engagements—or those who prefer a more hands-on approach with strategic oversight.
TINK Marketing & Design’s long-standing emphasis on collaboration, education, and outcome-driven strategy continues through its digital presence on platforms such as Instagram, Pinterest, Facebook, YouTube, and LinkedIn. These channels serve as educational extensions of the firm’s consulting model, sharing current insights and marketing best practices with a broader community of small business owners. More comprehensive service descriptions and client resources are available on the company’s website, TINK Marketing.
As businesses increasingly seek flexible, responsive ways to grow their visibility and credibility in crowded markets, TINK Marketing & Design is positioning itself at the intersection of technology and strategy. The Brand Luminary App offers a scalable entry point for business owners looking to gain control of their marketing efforts, build long-term brand equity, and make smarter, more confident decisions.
With a blend of digital innovation and personalized support, Kim Schmitz and her team are delivering a practical alternative to traditional marketing models—designed not around the agency’s workflow, but around the realities of today’s entrepreneurs. In doing so, TINK Marketing & Design reaffirms its role as a forward-thinking partner for businesses determined to grow on their own terms.
