Momentum Solutions, founded by Bettina Abascal in 2003, has firmly established itself as a premier production matchmaker for 360° marketing campaigns. With over two decades of dedicated experience, the company connects brands and agencies with top-tier content production experts and next-generation production methods. Specializing in sourcing and coordinating production partners, Momentum plays a pivotal role in supporting marketers to bring their campaigns to life across a wide array of media, formats, and innovative platforms.
Bettina Abascal, a highly respected industry leader and Circulo Creativo Hall of Fame award winner, guides Momentum Solutions with a vision rooted in creativity, innovation, and strategic collaboration. The firm stands apart from many production representation companies by not limiting its focus to traditional TV production alone. Instead, Momentum engages a diverse network of experts covering traditional content production, technology-driven solutions, agency integrators, in-house production teams, animation and post-production, experiential event production, stunt marketing, influencer-driven organic social content, production services, AI for content production, photography, and illustration. This holistic approach allows the company to tailor teams precisely aligned with each client’s creative objectives and logistical needs.
At the heart of Momentum’s methodology is a deep commitment to understanding each brand’s unique project brief and marketing challenges. Through this consultative process, Momentum listens to a brand’s challenges and curates a bespoke team of award-winning partners and specialists, enabling a seamless workflow from initial creative development through final production and delivery. Whether tackling one-off projects or establishing ongoing collaborations, the company’s ability to assemble custom teams ensures that each campaign achieves maximum impact.
“We all know that budgets are feeling strapped and marketers and ad agencies need to make their dollars stretch while still maintaining top tier quality to speak to their consumers. At Momentum we are production Solutions sourcers. We often serve as the place where marketers go to brainstorm feasibility for out-of-the-box projects. We’re all about tackling those ‘impossible’ projects by constantly cooking up fresh, innovative ideas,” said Bettina Abascal, Founder.
Momentum Solutions’ expansive network and forward-thinking approach empower it to inspire creative development by introducing clients to new, cutting-edge production techniques and methodologies. This includes leveraging advancements in digital technology, immersive experiences, and integrated content strategies that resonate across multiple platforms and audience segments. The company’s dual emphasis on traditional and next-generation production solutions uniquely positions it as an indispensable partner in the evolving marketing landscape.
“As an example, a media agency recently reached out regarding a tech portion of an RFP for a product launch, but when I saw the full project included an experiential event and a social media capture plus influencer roll out, I asked if my partners could pitch the project from A to Z. We did and won it, simplifying the process for the agency to go from bidding three different vendors for each part of the project for a total of 9 vendors. With Momentum they were able to streamline not only process but cost by using one fantastic vendor for the full experience and amplification,” says Bettina.
Beyond its core production matchmaking services, Momentum actively fosters innovation through listening, continuously scouting emerging talents and technology partners that drive fresh storytelling capabilities. This proactive stance ensures clients have access to the latest tools and creative strategies necessary to maintain competitive advantage in an ever-changing industry.
Momentum Solutions remains steadfast in its mission to support agencies and brands in scaling production capabilities efficiently and creatively. Its unwavering commitment to innovation, partnership, and quality delivery enables clients to confidently execute high-impact marketing campaigns tailored to diverse platforms and audiences.
For more information about Momentum Solutions and its comprehensive production services, visit their official website and social media channels at momentum.solutions, Instagram, and LinkedIn. The company’s work exemplifies the growing trend toward integrated and innovative production solutions that meet the dynamic demands of modern marketing.
