A+S Haircare, founded by Jo and her partner, seasoned salon owner Marco, is setting a new standard in the haircare industry with its mission to solve real hair problems using natural, effective, and sustainable products. With more than 25 years of experience in the salon business, Jo and Marco sought to create a brand that addresses specific scalp and hair concerns while being kind to both people and the planet. Born out of Jo’s personal struggle with oily hair, A+S Haircare is redefining the way we approach haircare, offering scientifically backed solutions that cater to a wide range of hair and scalp needs.
The brand’s philosophy centers around creating products that do more than just promise results—they deliver them. With a clear focus on transparency and authenticity, A+S Haircare ensures that every product performs exactly as advertised, addressing issues such as oily scalps, sensitive skin, and dry hair. This commitment to efficacy, along with the dedication to using safe, vegan, and environmentally conscious ingredients, has quickly positioned A+S as a standout in the competitive world of haircare.
A+S Haircare’s products are formulated with clinically proven, naturally derived ingredients, designed to be both gentle and effective. The brand emphasizes the importance of scalp care, with products specifically created to balance oil production and nourish the hair. “We don’t want to upsell you with multi-product systems,” says Jo, the Founder of A+S Haircare. “Our shampoos are formulated for your scalp needs, while our conditioners are designed for your hair needs. It’s that simple.”
The company’s first product, the Cura Oily Shampoo, is a prime example of this innovative approach. Unlike traditional shampoos that simply cleanse, Cura targets the root cause of oily hair by regulating sebum production, while remaining gentle enough for daily use by those with oily and normal scalp types. Formulated with plant-based ingredients that are EWG-rated 1-2 (green) for safety, the shampoo provides effective care without harsh chemicals or artificial fragrances. This targeted approach ensures that each product not only addresses the needs of the hair but also maintains the integrity of the scalp, which is often neglected in traditional haircare routines.
A+S Haircare’s commitment to sustainability is evident in every product. All ingredients are vegan, cruelty-free, and biodegradable, making the brand not only safe for consumers but also environmentally responsible. “Being kind to people and the planet is at the heart of everything we do,” Jo adds. “We’re proud to offer products that are safe for the entire family, even children as young as two years old.”
Unlike many mass-market haircare lines, A+S does not rely on synthetic fillers or artificial fragrances. Instead, the focus is on high-quality, EWG-rated green ingredients that are effective yet gentle on the hair and scalp. This attention to ingredient quality ensures that A+S Haircare products can be trusted to deliver long-lasting, visible results without compromising health or the environment.
In addition to its flagship products, A+S Haircare is also dedicated to educating its customers on the importance of scalp care. Through their social media channels, including Instagram and TikTok, Jo and Marco share insights and tips about proper scalp and hair care routines, debunking common myths, and promoting a more holistic approach to hair health. Their approach to haircare is backed by others – for example, recent Masterclass.com episode on scalp care that highlights the critical role of using the right shampoo for your scalp and the right conditioner for your hair. This approach sets A+S apart from traditional haircare brands that often fail to address this distinction.
A+S Haircare is just getting started, and with its focus on providing natural, targeted, and scientifically backed solutions, it is poised to make a significant impact in the haircare industry. The brand’s commitment to transparency, sustainability, and authentic care for both the environment and the consumer is a refreshing change from the often-overhyped claims made by larger, more traditional haircare companies.
As the brand continues to grow, Jo and Marco are excited to expand their range of products and to continue their journey of creating effective, eco-friendly solutions for healthier hair and scalps. “We’re thrilled to have customers who trust us with their hair care needs, and we’re just getting started,” says Jo. “We look forward to being a part of your journey to better hair and a healthier planet.”
For more information on A+S Haircare, follow them on Instagram and TikTok.
For press inquiries, contact: Joanna Wang, Founder | Email: joanna@ashaircare.com.au | Phone: +61 434 098 087