When Sapna Singh Talgeri founded SpeckyST LLC in early 2021, the company’s mission was clear: help organizations realize their potential through people-focused strategies. In just under a year, the consultancy has taken a new step that expands beyond boardrooms and leadership programs. The firm is now unveiling artificial intelligence–driven coaching widgets intended to support training for international cricketers, a move that signals both reinvention and adaptability.
From HR Roots to Sports Technology
SpeckyST LLC began with a strong focus on human resources consulting. Its services centered on leadership development, employee engagement, and strategies to attract and retain top talent. Singh Talgeri, whose career includes leadership roles at Accenture, Quintiles, and PRA International, brought both strategic expertise and a coaching mindset to every engagement.
That foundation in human performance created an unexpected bridge into sports. Cricket, with its technical demands and reliance on precision, became a natural test case for applying data and analytics in a new context. “Just as data can strengthen organizational performance, it can also provide athletes with useful feedback for their training,” Singh Talgeri explained.
What the AI Coaching Widgets Are Designed to Do
The AI coaching widgets are built for use in practice nets, with a design that integrates cameras and motion sensors to capture player movements. The goal is not to replace coaches but to provide supplementary insights that can enhance training sessions.
The system’s primary functions include:
- Technique Detection: Captures batting or bowling motions and highlights areas such as bat angle, bowling arm path, or foot placement.
- Instant Feedback: Provides immediate observations through visual overlays or voice prompts, allowing players to consider adjustments while still in practice.
- Role-Specific Coaching: Offers separate modules for batters and bowlers, focusing on aspects like balance and timing for batters or seam position and release point for bowlers.
- Progress Tracking: Collects session data with the aim of helping players and coaches review performance trends over time.
Each feature is designed to be adaptable so that coaches can incorporate the technology into existing methods rather than overhauling their training approaches. “We wanted to ensure these tools could work alongside traditional training methods,” Singh Talgeri noted.
Early Interest and Testing
The company reports that the widgets are currently being evaluated by select training partners in cricket markets such as South Asia, Australia, and the United Kingdom. These initial deployments are intended to gather feedback and assess how well the tools integrate with varied coaching practices.
Singh Talgeri emphasizes accessibility in design, noting that the widgets are built to be straightforward for coaches to set up and use. While still in the early stages of testing, the company positions this expansion as a step toward merging sports performance with data-driven analysis.
Why Cricket?
Cricket’s technical nature made it an appealing choice for SpeckyST’s first foray into sports technology. Small adjustments in swing path, bowling release, or foot placement can significantly influence performance. By capturing detailed motion data, the widgets aim to provide players with information that can complement traditional coaching feedback.
“Cricket offers a complex blend of strategy and technique,” Singh Talgeri said. “Our approach is to use technology to make that complexity more accessible for players during practice.”
Reinvention as a Business Model
For SpeckyST, this development highlights the company’s willingness to expand beyond its initial consulting niche. In a little less than four years since launch, the firm has moved from HR-focused services to sports performance innovation. Rather than abandoning its original mission, the company frames this step as a natural extension of its people-centered ethos.
Singh Talgeri’s career trajectory provides context for this adaptability. Having worked in organizations that combined global operations with complex performance needs, she developed a perspective that views data as a catalyst for growth in multiple environments. SpeckyST’s move into sports reflects that same mindset applied in a new arena.
Looking Ahead
The long-term vision, according to the company, is to continue exploring ways in which artificial intelligence can be paired with human performance goals. While cricket is the immediate focus, the underlying approach could be adapted for other fields where skill refinement and measurable progress matter.
The company also notes that it will continue its HR consulting services, maintaining a dual portfolio that spans corporate and athletic performance. This balance underscores its broader mission: enabling people to improve, whether in the context of professional teams, corporate leadership, or individual development.
About SpeckyST LLC
SpeckyST LLC was established in 2021 by CEO Sapna Singh Talgeri. The company provides HR consulting services including leadership development and employee engagement programs. In 2025, it began expanding into sports technology with the introduction of AI-based coaching widgets designed for cricket training.
