When mortgage professional Andrew P. Heisley looked back on over a decade of transactions, one truth became undeniable: agents often put in the most work, but were the least supported—especially after the deal closed. While lenders, title companies, and home service vendors walked away with structured revenue and scalable systems, agents were left chasing the next transaction, often with limited tools and no residual support.
What frustrated Heisley most wasn’t just the imbalance—it was the missed opportunity. “Co-marketing has always been part of real estate,” he explains. “But it’s usually awkward, manual, or reserved for top producers who know how to ask.”
So he built Circle: a platform that turns the traditional co-marketing model into a seamless, automatic, and fully compliant system—one that doesn’t require agents to change brokerages, pay fees, or negotiate vendor partnerships themselves.
Making the Uncomfortable Conversation… Automatic
At its core, Circle is about removing friction. Agents no longer need to ask vendors for help funding a postcard or event. The platform handles that for them—based on completed transactions, not promises or referrals. Circle invites lenders, title providers, home warranty reps, inspectors, and other transaction vendors to contribute to a reinvestment pool, which is then used to fund approved agent marketing campaigns, client gifting, or community events.
Everything is tracked through a transparent dashboard. Agents can select from pre-approved tools or request custom support—all without having to hold an awkward conversation about co-branding or budget. The vendors see results, the agent stays in control, and everyone stays within legal boundaries.
No Contracts. No Splits. No Changes Required
One of Circle’s founding principles is non-disruption. Agents aren’t asked to switch brokerages, hand over leads, or sign agreements. There are no referral requirements, no commission splits, and no upfront costs. Participation is voluntary, performance-neutral, and designed to support what the agent is already doing—not to redirect or rebrand it.
“You don’t need to learn a new sales strategy,” Heisley says. “You just need a way to keep your marketing going after a deal closes—without footing the bill yourself.”
Keeping It Local, But Scalable
While the platform is national, Circle’s impact is designed to stay hyper-local. Vendor contributions are tied to the markets where the agent actually does business, so the reinvestment feels personal. Marketing support can be used for neighborhood events, listing promotions, or grassroots gifting strategies—whatever the agent needs to stay visible and valuable in their own community.
For vendors, this local alignment creates deeper relationships. For agents, it offers something rare: scalable support without losing local focus.
A Familiar System—Finally Made Workable
Heisley says the concept isn’t new—but the execution is. “Co-marketing has been around forever. What’s been missing is the infrastructure to do it at scale, in a way that’s trackable, ethical, and easy for agents to say yes to.”
Circle isn’t about making wild promises. It doesn’t offer leads, guarantees, or shortcuts. Instead, it offers a powerful framework: take the value already present in a transaction, and redirect a small piece of it back into the person who drove it forward.
Built By a Practitioner Who Saw the Pattern
Heisley spent years in the lending world, closing thousands of loans through agent relationships. Again and again, he saw agents left to bootstrap their own branding, events, and client follow-up—while vendors gained repeat exposure and recurring income.
“I didn’t build Circle to disrupt the industry,” he says. “I built it to solve a pattern that nobody else seemed interested in fixing.”
A Modern Platform for the Work Agents Already Do
Circle’s structure includes:
- A vendor-backed reinvestment system triggered after closings
- No required referrals, splits, or payments from agents
- Concierge support to help agents plan campaigns or events
- A simple dashboard to track support and vendor participation
- Legal frameworks vetted for RESPA/TILA compliance
Participation is opt-in. The platform doesn’t sell leads, doesn’t require minimums, and doesn’t replace the agent’s current systems. Instead, it aims to reduce marketing strain and give agents more mileage from the work they’re already doing.
A Practical Step Forward
For agents seeking a low-friction, high-integrity alternative to lead-buying and team splits, Circle offers a rare middle ground: real support, after real closings—with no pressure and no catch.
To learn more:
- Website: gocircle.org
- Founder LinkedIn: Andrew Heisley
- Media Contact: media@gocircle.org
