DIBS Mixers bridges the gap between professional bartending quality and home enthusiasts with premium cocktail syrups.
When Ohio Crawford founded DIBS Mixers, he set out to solve a problem that had been long overlooked in the world of cocktails. As a spirits educator and seasoned hospitality professional, Crawford was all too familiar with the time-consuming process that bartenders face when preparing high-quality syrups for cocktails. He also saw a gap in the market for consumers who wanted premium ingredients without the price tag of a craft cocktail at a bar. Out of that frustration came DIBS Mixers: a brand designed to democratize craft cocktails by offering authentic, high-quality syrups that could be used by both professional bartenders and home enthusiasts.
A Journey of Real Ingredients and Passion
Founded in San Antonio, Texas, DIBS Mixers quickly became known for its signature products, including Spiced, Demerara, and Red Fassionola syrups. These syrups are crafted using traditional methods and real ingredients, ensuring that every bottle delivers the same professional-grade quality found in high-end bars across the country. For Crawford, the inspiration for DIBS came after years of touring distilleries across the United States and Mexico, where he witnessed firsthand the complexities involved in crafting quality syrups for cocktails. The idea was simple: bring the quality of professionally made syrups to the masses, without the steep price or the hours of prep work.
DIBS Mixers doesn’t just cater to the at-home bartender, it is designed to meet the demands of professional bar programs. In fact, DIBS Mixers has been tested and proven daily in high-volume restaurant environments. This was crucial for Crawford, who knew that every syrup needed to hold up under pressure, whether it was used in a packed bar or in a home bar setting. “Premium cocktails shouldn’t require a professional kitchen or hours of prep work,” says Crawford. “DIBS brings the same quality bartenders batch in house to everyone who refuses to compromise on their drinks.”
Red Fassionola: The Game-Changer
One of the standout products from DIBS Mixers is the Red Fassionola syrup, an authentic recreation of a rare tiki-era ingredient that had become nearly impossible to find. For years, bartenders had to spend hours making Red Fassionola from scratch or simply forgo the classic tiki cocktails that relied on it, such as the Zombie and Hurricane. DIBS was determined to bring this legendary syrup back to the mainstream, and they succeeded, creating one of the only commercially available versions on the market. The Red Fassionola is an example of DIBS’ commitment to not just providing quality but also authenticity in every bottle.
“The Red Fassionola was nearly impossible to find commercially. Bartenders either spent hours making it from scratch or skipped classic tiki cocktails entirely,” Crawford explains. “We brought back an authentic version because these recipes deserve to exist beyond high-end cocktail bars.”
The DIBS Difference: Quality and Accessibility
What truly sets DIBS Mixers apart from the competition is its commitment to using real ingredients, traditional techniques, and creating products that bridge the gap between professional and home use. While many competitors rely on artificial ingredients or exorbitant pricing, DIBS focuses on offering premium syrups that make quality accessible. “Most cocktail syrups are either mass-market products loaded with artificial ingredients or boutique brands with premium pricing that defeats the purpose of accessibility,” says Crawford. “DIBS sits in the sweet spot: authentic recipes using real ingredients at a price point that makes sense for both professional bar programs and home consumers.”
For bars that are under-resourced or facing high volume, DIBS provides an easy solution. Instead of spending hours on batch prep, bar staff can rely on DIBS’ ready-made syrups that maintain the high standards of the craft cocktail world without compromising quality. And for home bartenders who demand the best, DIBS offers an affordable way to elevate their at-home cocktail game without the need for a professional kitchen setup.
A Success Story from Texas to Nationwide
Made in San Antonio, DIBS Mixers has grown from a small, local business to a nationally distributed brand. Today, its syrups are available in bars, restaurants, and hotels across multiple states, with direct-to-consumer availability on Amazon. This growth reflects both the product’s success and the broader movement of home cocktail culture, which exploded post-pandemic but struggled with the availability of quality ingredients. DIBS fills that gap, allowing enthusiasts to create high-quality cocktails in their own kitchens. As Crawford puts it, “I spent years touring distilleries and earning spirits certifications. DIBS came from a simple question: why should quality ingredients only exist behind expensive bar programs? The answer is they shouldn’t.”
Looking to the Future
DIBS Mixers is not slowing down. With a mission to continue democratizing craft cocktails, the company is focused on making premium ingredients accessible to more people across the country. The brand has already been featured in industry publications like Chilled Magazine for its contributions to the cocktail world and continues to grow in both professional and consumer spaces. As Crawford looks to the future, he remains committed to ensuring that the world of craft cocktails becomes more inclusive, more affordable, and more accessible.
Elevate Your Cocktail Game with DIBS Mixers
Whether you’re a professional bartender, a restaurant operator, or a home bartender who refuses to compromise on quality, DIBS Mixers has the syrups you need to make craft cocktails at home or in your business. With products like Red Fassionola, Demerara, and Spiced syrups, you can take your cocktail game to the next level without spending hours on prep work or breaking the bank. Visit DIBS Mixers today to explore their full range of products and start crafting premium cocktails with ease.
Start elevating your cocktails today by exploring the full line of syrups at www.dibsmix.com or shop DIBS Mixers on Amazon. Check them also on Facebook and Instagram.
