Hype Luxury targets the U.S. for growth, capitalizing on wealth, innovation, and market density to reshape the luxury industry.
Hype Luxury has long focused on serving the truly global elite, responding to their need for bespoke luxury experiences. Today, that focus is shifting toward the United States, a key market not only for its affluent customers but also for its unmatched growth capital, deal-flow, and influence among ultra-high-net-worth individuals (UHNWIs).
Three Key Reasons Behind the U.S. Focus
First, the scale of wealth.
The U.S. leads the world in billionaire concentration, with a record 902 billionaires in 2025, according to Forbes. This makes the U.S. an ideal market for luxury services like private jets, yachts, and highly curated experiences. By comparison, China is home to 516 billionaires, and the global total stands at about 3,028. The U.S. holds an unparalleled pool of potential members and repeat customers.
Second, the depth of private wealth.
The 400 wealthiest Americans (Forbes 400) hold more than $6.6 trillion in collective wealth. For a business model built around high-ticket, episodic consumption—such as private jets, superyachts, and one-off events—this concentration of wealth is crucial. The liquidity and spending power concentrated at the top of the market present unique opportunities for luxury brands that cater to UHNWIs.
Third, unrivalled access to risk capital.
The U.S. is the world’s capital engine, accounting for 57% of global venture capital (VC) deals in 2024. U.S. VC firms closed 14,320 deals worth $215.4 billion, making the country the primary source of growth capital. This access to sophisticated capital markets is essential for Hype Luxury, especially as the company introduces new, tech-enabled models, such as inventory-light solutions, subscription services, and fractional ownership.
Why This Matters for Customers and Investors
Targeted customer bases in key hubs.
The U.S. is home to prominent billionaire hubs—New York, Los Angeles, Miami, San Francisco, Palm Beach, and Dallas—where demand for discreet, white-glove services is both consistent and predictable. These are clients who value privacy over ostentation and prioritize access over public display.
Investors who understand scale and network effects.
U.S. investors are well-versed in leveraging scale across geographies. They understand that successful businesses can multiply reservation frequency and increase customer lifetime value. This is central to Hype Luxury’s growth strategy for its private jets, yachts, and luxury mobility services.
A deal-friendly, creative business culture.
Compared to other markets, the U.S. business community is more open to rapid introductions and flexible deal structuring. This environment is vital for Hype as it designs innovative luxury products, such as private-asset orchestration platforms and member-only off-market experiences.
Hype’s Strategic Playbook in the U.S.
- Aggressive customer acquisition in billionaire hubs.
Hype Luxury is using targeted invitations, personalized onboarding, and exclusive private-circle events to attract and convert high-net-worth households into loyal members.
- Investor syndication and GP partnerships.
Hype is building funding rounds with strategic family offices and general partner (GP) co-investors who understand long-term, experience-driven business models.
- Product innovation that thrives at scale.
The company is launching “never-before-seen” service models, including private-asset orchestration and anonymity-first itineraries, which can only succeed with market density and substantial capital.
- Local operations with global reach.
To support global members, Hype is positioning assets and logistics hubs in U.S. cities to ensure availability during peak events, such as the Cannes Film Festival, the Monaco Grand Prix, and Art Basel in New York.
The Business Case: Market Size, Liquidity, and Culture
The U.S. offers an exceptional combination of factors: the largest pool of billionaires (902), the highest concentration of private wealth ($6.6 trillion in the Forbes 400), and the deepest pools of investable capital (U.S. VCs and private funds lead global deal value). These three pillars—wealth density, capital access, and an investor-friendly culture—make the U.S. an ideal engine for accelerating Hype’s global ambitions.
Hype Luxury is pursuing a two-track strategy: recruiting and serving the highest-intent customers with exclusive, privacy-first experiences while simultaneously building relationships with strategic investors to support rapid scaling. This approach is designed to create a luxury platform that is not just viable in the U.S. but crafted by the U.S. to serve the world.
Looking Ahead: A Global Luxury Vision
Hype Luxury’s platform is more than a U.S.-focused operation; it is designed with global expansion in mind. By establishing its presence in the U.S., Hype is laying the groundwork for a luxury experience that meets the expectations of a new generation of UHNWIs—those who value both exclusivity and flexibility. The company is building something that has never been seen before, creating a luxury order that aligns with the demands of tomorrow’s global sovereigns.
To learn more about how Hype Luxury is shaping the future of ultra-luxury services, visit Hype Luxury. Discover a new world of bespoke, privacy-first experiences designed for the elite.
Contact: Amelie Watelet
Investors: investor@hype.luxury
Media: press@hype.luxury
