Entrepreneur, mother, and lifelong learner Liliya Ziano is helping shape the future of pet wellness through purpose, innovation, and a commitment to quality.
The story of BirdDog Depot is ultimately the story of the woman helping guide its future.
Liliya Ziano is an immigrant, entrepreneur, mother, and CEO and co Founder of BirdDog Depot, a seven figure multi channel pet e commerce company serving customers through Amazon, Chewy, Walmart, Shopify, and other leading online marketplaces. While the company continues to grow, Ziano’s journey is about far more than business success. It is a story of resilience, continuous learning, family values, and a commitment to creating products pet owners can trust.
As consumer expectations evolve and technology transforms how businesses connect with customers, Ziano has embraced change as an opportunity rather than a challenge. Whether learning new technologies, expanding into new product categories, or building stronger customer relationships, she believes growth comes from remaining curious and willing to evolve.
“My story is about more than building a business,” she says. “It is about reinvention, family, faith, resilience, and the courage to keep evolving.”
That mindset has helped shape both her leadership philosophy and the continued success of BirdDog Depot.
Family First, Business Second
Before discussing products, marketplaces, or growth strategies, Ziano points to the role that has had the greatest impact on her life.
Motherhood.
As the mother of two sons, Mike Ziano @zianoglobalrealty (www.realstagedstudio.com) and Rich Ziano @zianocustoms (www.zianocustoms.com) she credits many of her leadership qualities to the lessons she learned raising a family. Patience, perseverance, responsibility, and unconditional commitment became principles she later carried into business.
“My greatest accomplishment is being a mother to my two wonderful boys. Business success is important, but motherhood gave me the strength, purpose, and motivation behind everything I do.”
Those values continue to influence the culture and mission behind BirdDog Depot. For Ziano, success is not simply measured by revenue or expansion. It is measured by the positive impact a company can have on the lives of customers and the animals they care for.
Building Trust Through Cleaner Pet Nutrition
The pet industry has changed significantly over the past decade. Today’s pet owners are paying closer attention to ingredients, sourcing, quality standards, and transparency.
Ziano recognized that shift early.
Through BirdDog Depot and its brands Birds LOVE and Nemeth Farms, the company offers natural foods, spray millet, seed blends, cuttlebone, treats, enrichment products, and pet care essentials designed for birds and companion animals. The company also serves as an authorized seller for respected pet brands including Too’s, ABBA, and Volkman.
At the heart of the business is a simple belief.
“I believe animals deserve cleaner, better, and more honest products. They depend on us to make the right choices for them.”
That commitment to cleaner pet nutrition and responsible product selection has helped BirdDog Depot earn the trust of customers across multiple online marketplaces.
As the company continues growing, it is preparing to expand into the dog treat category for the first time, bringing the same focus on quality ingredients and customer trust to a new generation of pet owners.
Innovation Meets Purpose
While BirdDog Depot is rooted in family values and product quality, Ziano is equally passionate about innovation.
In recent years, she has embraced artificial intelligence as a tool for creativity, communication, and business growth. Using platforms such as ChatGPT, Claude, and advanced video creation software, she develops marketing campaigns, product stories, advertising concepts, and educational content.
Her goal is not simply to adopt technology for the sake of innovation. Instead, she focuses on using these tools to communicate more effectively and tell meaningful stories about the products and customers the company serves.
“AI is helping me bring my creative ideas to life faster, but the heart, vision, and purpose still come from me.”
Her approach reflects a growing trend among modern entrepreneurs who view technology as a way to amplify creativity rather than replace it.
A Commitment To Continuous Growth
One of the defining characteristics of Ziano’s journey is her willingness to keep learning.
Throughout her career, she has embraced new challenges, adapted to changing markets, and explored emerging technologies. That mindset has allowed her to grow alongside her business while remaining focused on what matters most.
For Ziano, curiosity is not just a personal trait. It is a business advantage.
As BirdDog Depot continues expanding its reach and product offerings, she remains committed to finding better ways to serve customers, improve products, and embrace innovation without losing sight of the company’s values.
BirdDog Depot Earns National Recognition for Exotic Bird Nutrition
BirdDog Depot has been named Best Exotic Bird Food Brand in the USA of 2026 by Best of Best Review, recognizing the company’s commitment to high quality bird nutrition, responsible sourcing, and customer trust.
Looking Ahead
As BirdDog Depot enters its next chapter, Liliya Ziano remains committed to the principles that have guided her journey: family, integrity, innovation, and care.
“Many companies sell pet products,” she says. “We are building a brand with purpose.”
That purpose is reflected in every aspect of the company, from its dedication to cleaner pet nutrition to its investment in innovation and customer trust.
For Ziano, success is not simply about growing a business. It is about continuing to learn, continuing to evolve, and continuing to make a positive difference for pet owners and the animals they love.
To learn more about BirdDog Depot’s mission, products, and growing family of pet wellness brands, visit https://www.birddogdepot.com/. Readers can also follow BirdDog Depot on Instagram and Facebook. To connect with Liliya Ziano directly and follow her entrepreneurial journey, visit her Instagram profile, her Facebook page, and her LinkedIn profile.
