NEW YORK – March 30, 2025 – The Kingdom of Santa Claus, the immersive Christmas franchise created by Giorgio Onorato Aquilani, is set to continue its extraordinary journey at the 2025 Bologna Children’s Book Fair, running from March 31 to April 3 in Bologna, Italy. Known for its dedicated following of over 500,000 year-round social media followers and attracting more than 600,000 visitors during each Christmas season, the Kingdom of Santa Claus is poised to capture the international publishing and entertainment landscape.
Giorgio Onorato Aquilani, often hailed as the “next Walt Disney for Christmas,” shared his excitement about the franchise’s continued success and growth. “The Kingdom of Santa Claus has evolved into layers of meticulously protected intellectual property,” Aquilani said. “Our fans love it, and we are on track to become a definitive cultural landmark for generations to come. We look forward to building the franchise further at the Bologna Children’s Book Fair by finding the right international publishing partners.”
The Kingdom of Santa Claus originated from Aquilani’s passion for celebrating the enduring spirit of Christmas, beginning in a small tourist Christmas shop in Vetralla, Italy. Since its inception, the franchise has expanded beyond its original book series to include an extensive array of music, merchandise, and immersive experiences. This transmedia approach to storytelling has positioned the Kingdom of Santa Claus to challenge the dominance of major corporate entertainment giants.
Aquilani elaborated on the unique opportunity this franchise presents: “No one has ever truly owned Christmas as a transmedia intellectual property. The Kingdom of Santa Claus is here to change that and become global with its first major introduction to global publishing and entertainment partnerships.”
At the Bologna Children’s Book Fair, the franchise will present its best-selling books, including Lucy and the Secret of Santalloween and the philosophical essay Every Day is Christmas, which has digitally reached over a million readers. Aquilani also introduced Back to Magic, a new novel that has been the subject of much mystery and anticipation. Drawing comparisons to works like Wonka, Mary Poppins, and even The Polar Express, Back to Magic is a heartwarming journey of rediscovery, exploring the power of belief and the timeless magic of Christmas.
“Back to Magic is more than a Christmas story,” Aquilani remarked. “It’s a journey of rediscovery that explores how we choose to maintain the magic of childhood into adulthood. It’s a story that could stand alongside the greatest Christmas tales of all time and live on as a film, tradition, and emotional touchstone.”
In addition to its literary success, The Kingdom of Santa Claus has partnered with Warner Music Italy to distribute an original music catalog, further expanding its cultural footprint. A film adaptation based on Back to Magic is also in development, promising a cinematic experience that blends the whimsical charm of Tim Burton and Charles Dickens with the warmth of the Christmas season.
The Kingdom of Santa Claus is actively looking for international partners in the entertainment, media, and publishing industries. This is an opportunity for publishers, producers, and creative professionals to engage with a unique and growing intellectual property that has the potential to shape the future of holiday entertainment and storytelling.
For more information or to arrange a meeting with Giorgio Onorato Aquilani at the Bologna Children’s Book Fair 2025, visit Giorgio Onorato Aquilani LinkedIn.
Because Every Day is Christmas.
For more details, visit www.thekingdomofsantaclaus.com.
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