How U.S.–Colombian founder Pierre Cuevas is creating the ecosystem that global padel companies need to enter one of Latin America’s fastest-growing markets.
The Rise of Padel and Why Colombia Matters
Padel has exploded globally, now surpassing 25 million players and expanding faster than tennis in several countries. Europe leads the movement, but Latin America is quickly following, with Colombia emerging as a strategic market due to rapid court construction, a passionate amateur base, and increasing commercial interest.
Yet, despite the momentum, Colombia lacks one essential component:
A structured market-entry pathway for international brands.
That’s where 3Sixty Padel comes in.
An Ecosystem Designed for Brand Expansion
Founded by U.S.–Colombian entrepreneur Pierre Cuevas, 3Sixty Padel is more than a community , it is an ecosystem built to connect global padel brands with the Colombian market through a complete platform of:
- Amateur tournaments and circuits
- Club partnerships across major cities
- Player ambassadors and representation
- High-quality content and media
- Market intelligence and player insights
- On-ground activation opportunities
Cuevas designed 3Sixty Padel to solve a clear problem:
Global brands want to enter Colombia… but lack a structured way to do it.
“Brands see the growth, they want to invest, but they don’t know where to start. We built the starting point,” Cuevas explains.
Why Amateurs Are the Center of the Strategy
Although 3Sixty Padel is ideal for brands, its foundation is deeply rooted in amateur development.
In Colombia, amateur players make up nearly 85% of all padel participation. They are the ones filling the courts, joining tournaments, consuming products, and driving real market demand.
“If we want a sustainable ecosystem, we have to start with the amateur player. They are the engine of the sport,” Cuevas says.
3Sixty’s tournaments, social circuits, training sessions, and content all exist to elevate the everyday player, giving brands access to the most influential segment of the sport.
A Cross-Market Founder With a Dual Advantage
Cuevas’ operations between Miami and Bogotá give him a unique perspective on how global sports industries scale. He’s studied the structure of European and American padel ecosystems, identifying what Colombia lacks and what global brands expect.
This cross-market insight allows him to build an ecosystem that blends:
- International-standard brand experience
- Local community understanding
- High-growth amateur engagement
- Business structure designed for scalability
It’s the combination global brands look for when entering a new country.
Shaping the Future of Padel in Colombia
3Sixty Padel’s long-term vision is to become the primary commercial and community hub for padel in Colombia , the place where:
- Players improve
- Clubs grow
- Brands launch
- Ambassadors emerge
- The sport gets organized
Cuevas believes the key to Colombia’s growth lies in structure:
“Ecosystems build markets. When you connect clubs, players, brands, and content, you create a foundation that can scale for years,” he says.
A New Gateway for Global Brands
As international brands evaluate Colombia for expansion , from equipment to apparel to technology , 3Sixty Padel is positioning itself as their first call.
The ecosystem gives them:
- Immediate access to players
- Real on-court testing environments
- Community activation channels
- Reliable partnerships
- Local credibility
- Fast market penetration
What Colombia needed was a bridge.
3Sixty Padel is building it.
Conclusion: A Sport on the Rise, a Founder Building the Infrastructure
Padel’s growth in Colombia is undeniable.
What it lacked , until now , was the platform connecting global brands to local players in a structured, scalable way.
Through 3Sixty Padel, Pierre Cuevas is building that platform and shaping the future of the sport from the ground up.
