How TruShine Services grew from local beginnings in Atlanta to a trusted national partner in safety, sustainability, and facility care.
In the stillness of a late-night restaurant kitchen, after the last customer has left and the lights dim, danger lingers where most people see only cleanliness. Hidden in exhaust systems, fryer vats, and grease traps lies risk: fire, contamination, and costly downtime. It was in these unseen corners of business operations that Carlos Tavarez saw both a problem and an opportunity. His vision gave birth to TruShine Services, a company that has since grown from humble beginnings in Atlanta, Georgia, into a national name synonymous with safety, trust, and innovation.
Today, TruShine Services is not merely a cleaning company. It is a protection partner for some of the nation’s most iconic venues and restaurant brands. With its founder’s resilience at its core and a mission that extends beyond surface-level service, TruShine is reshaping the way businesses think about facility care, safety, and sustainability.
The Humble Beginnings of TruShine
The TruShine story begins with its founder, Carlos J. Tavarez, a man whose journey mirrors the values that his company now represents: resilience, determination, and vision. Before becoming CEO of TruShine Services, Tavarez worked in hospitality, where he saw firsthand the vital connection between safety, cleanliness, and customer trust. The hospitality industry taught him that the invisible details, such as the exhaust hood above the stove, the grease trap below the sink, and the fryer oil in the kitchen, could make or break an establishment.
A pivotal turning point in 2010 forced Tavarez to rethink his path. Instead of allowing challenges to define him, he transformed them into fuel for a new beginning. He decided to create more than a cleaning company; he would build a brand that safeguarded businesses and the people they serve. With grit and a relentless focus on integrity, he laid the foundation for TruShine Services in Atlanta.
What started as a modest operation quickly earned a reputation for professionalism and dependability. Within a few years, TruShine was trusted by major restaurants and local businesses, growing into a company that now partners with national stadiums, arenas, and food chains.
A Mission Built on Protection and Trust
From day one, Tavarez positioned TruShine not just as a service provider but as a protector of businesses. “We don’t just clean,” he emphasizes. “We protect, innovate, and transform.” This philosophy has become the heartbeat of the company’s mission: to protect businesses, build trust, and drive sustainability.
Unlike competitors who view cleaning as an isolated task, TruShine connects every service to outcomes that matter most: fire prevention, compliance, operational continuity, and cost savings. Its NFPA 96-compliant hood cleaning services are about more than degreasing metal. They are about safeguarding lives and preventing disasters. Its janitorial services go beyond aesthetics, ensuring health and hygiene in high-traffic facilities. And with TruAir360, the company provides solutions that protect indoor air quality, ensuring healthier environments for employees and guests alike.
This approach has helped TruShine stand apart as a true business protection partner. For clients, the result is more than a polished surface. It is confidence, compliance, and peace of mind.
Innovation That Drives Sustainability
One of the company’s most significant contributions to the industry is Fry360, an innovative system for fryer oil filtration and recycling. Traditional oil disposal methods are expensive, wasteful, and environmentally harmful. Fry360 extends the life of cooking oil, cuts operational costs, and transforms used oil into biofuel. This solution has made TruShine a leader in sustainability, giving clients measurable savings while reducing their environmental footprint.
TruShine also leverages technology to ensure accountability and transparency. Through Verizon Connect for job tracking and GoHigh Level CRM for real-time client engagement, every service is documented with before-and-after photos, compliance reports, and digital records. This level of transparency sets a new industry standard, ensuring clients never have to wonder if the job was done right.
Trusted by National Icons
Trust is not given lightly in industries where safety and compliance are paramount. Yet TruShine has earned it from some of the largest venues and brands in the country.
From Mercedes-Benz Stadium to Truist Park to State Farm Arena, TruShine is relied upon by facilities that host tens of thousands of people every week. In the restaurant industry, national chains like Cookout Restaurants partner with TruShine to ensure that safety and compliance are never compromised.
This caliber of client portfolio reflects more than capacity. It demonstrates reliability, professionalism, and the ability to scale services at a national level. TruShine has also earned BBB Accreditation with an A+ Rating, reinforcing its reputation for ethics and excellence.
Resilience That Shapes the Future
As TruShine continues to grow, it is not content with resting on past achievements. Under Tavarez Holdings LLC, the company has expanded into specialized divisions designed for the future of facility protection.
TruHoods360 focuses on NFPA 96-compliant hood cleaning and fire safety. TruOil360 expands Fry360’s fryer oil filtration and recycling innovation. TruAir360 delivers advanced indoor air quality and HVAC protection solutions.
Together, these divisions position TruShine as more than a service provider. They represent a comprehensive ecosystem of protection, designed to safeguard businesses from every angle.
The company is also preparing for national expansion, with a franchise development proposal launched in 2023. By 2025, TruShine projects $8 million in revenue, with most growth coming not from new clients but from referrals and repeat business. Its long-term vision is clear: by 2035, TruShine aims to be the number one business protection company in America.
More Than Cleaning: A Movement of Resilience and Responsibility
TruShine’s story is one of resilience. A founder who turned hardship into strength, a company that grew from local kitchens to national stadiums, and a mission that redefines what it means to serve businesses. But it is also a story of responsibility, to clients and to the planet.
Every hood scrubbed, every fryer cleaned, and every gallon of oil recycled is part of something larger: protecting people, assets, and futures. TruShine shows that even in an industry often overlooked, vision and integrity can create lasting impact.
For businesses, the choice of a cleaning partner is about more than cleanliness. It is about trust, safety, compliance, and sustainability. TruShine Services delivers on all four and proves it with national-scale partnerships, documented results, and unwavering commitment.
Businesses ready for a partner who protects what matters most can learn more about TruShine at TruShine Services. Additional resources and updates are available through their Facebook, LinkedIn, YouTube, and Pinterest pages.
