Link’s Golf Shack has earned the title of Best New Golf Retailer in the U.S. of 2025, transforming the sport with its inclusive approach.
For decades, golf has carried a reputation as one of America’s most exclusive sports — expensive equipment, intimidating culture, and limited access keeping many would-be players on the sidelines. While participation has grown in recent years, affordability and inclusion remain persistent barriers.
A new wave of golf retailers is working to change that narrative. Among the most notable is Link’s Golf Shack, a fast-growing company founded by longtime golf enthusiast Matt Kellogg, whose mission centers on making the game more approachable, personal, and community-driven.
Award-Winning Excellence: Best New Golf Retailer of 2025
That approach recently earned Link’s Golf Shack national recognition as Best New Golf Retailer in the U.S. of 2025 by the Evergreen Awards, an honor recognizing emerging companies that demonstrate innovation, impact, and growth within their industries.
Redefining What a Golf Retailer Can Be
Unlike traditional golf stores that prioritize premium price points and elite players, Link’s Golf Shack was built with accessibility in mind. The retailer serves golfers across the experience spectrum, from beginners playing their first rounds to seasoned players looking for personalized equipment, without the financial barriers that often accompany the sport.
“We wanted to create a place where people could enjoy golf without feeling intimidated or priced out,” says Kellogg. “Golf should be welcoming, fun, and available to everyone who wants to play.”
In addition to offering new gear and accessories, Link’s Golf Shack places a strong emphasis on refurbished clubs, budget-friendly apparel, and customization, allowing golfers to personalize everything from golf balls and accessories to apparel and drinkware. The company’s in-house Design Center has become a cornerstone of that experience, giving players creative control over their gear in a way that has traditionally been reserved for high-end buyers.
Using Golf as a Tool for Opportunity
Beyond retail, Link’s Golf Shack has invested heavily in community impact. Its Swing for the Stars™ initiative provides golf grants and resources to at-risk and financially disadvantaged youth, offering access to equipment, instruction, and organized programs that might otherwise be out of reach.
The program is designed not only to introduce young players to the game, but to use golf as a platform for teaching discipline, confidence, and personal responsibility.
“Golf teaches patience, integrity, perseverance, and so many other invaluable life skills” says Kellogg. “Those lessons matter just as much off the course as they do on it.”
Supporting Charity Tournaments and Fundraisers
Link’s Golf Shack has also carved out a role in supporting charity golf tournaments and fundraising events nationwide. Through custom merchandise, event planning support, and promotional services, the company helps organizations create engaging experiences that maximize fundraising potential.
As charitable tournaments remain a vital funding source for nonprofits, retailers like Link’s Golf Shack are increasingly becoming strategic partners rather than simple vendors — helping organizers deliver professional, memorable events while supporting meaningful causes.
Quality Without the Premium Price Tag
Affordability remains a central pillar of the company’s philosophy. By offering refurbished equipment and developing in-house apparel brands, Link’s Golf Shack aims to prove that quality golf gear does not need to come with luxury pricing.
“Too often, people assume golf has to be expensive,” Kellogg says. “We’re showing that you can play well, look good, and enjoy the game without overspending.”
Building a More Inclusive Golf Community
As golf continues to evolve, companies like Link’s Golf Shack represent a broader shift toward inclusivity and accessibility in the sport. By combining affordability, personalization, and community investment, the retailer is helping redefine what participation in golf can look like for the next generation of players.
Looking ahead, Kellogg says the focus remains on expanding access, not exclusivity.
“Our goal isn’t just to sell equipment,” he says. “It’s to help people feel like golf belongs to them.”
For more information on Link’s Golf Shack and to explore their wide range of products, visit their website at Link’s Golf Shack. For the latest updates, follow them on Instagram and Facebook.
Link’s Golf Shack has redefined what it means to be a golf retailer. With their inclusive approach, custom offerings, and commitment to community, they’re helping golfers of all skill levels improve their game while making the sport more accessible than ever. Whether you’re looking for unique, personalized gear or want to participate in an inclusive golfing community, Link’s Golf Shack is the place to be.
