One entrepreneur is giving traditionally underserved levels of athletics the spotlight—delivering full-scale broadcasts to global audiences for free, through partnerships with traditional media outlets, and his own regional sports networks.
Gabriel Schray, founder of Schray Media, is reshaping regional sports coverage with a flexible, digital-first model. By delivering full-scale telecasting services for emerging athletic programs, Schray has positioned his company as a key player in the evolving regional sports network (RSN) and streaming landscape. Schray Media (schraymedia.com) provides live streaming and broadcast production that has reached audiences in the hundreds of thousands—and in some cases, millions.
At the heart of the company’s work is a turnkey solution that removes technical and logistical barriers. Schray Media handles the entire production process—streaming, camera operation, graphics, and coordination—allowing schools, teams, and event organizers to deliver professional-quality broadcasts without expensive infrastructure. Its mobile, scalable approach has made it a go-to option for clients seeking visibility on a modest budget.
In addition to offering turnkey broadcast production, Schray Media operates several media outlets that help clients expand their reach. These include the Southeast Sports Network (SESN), Midwest Sports Network (MWSN), and National Sports Broadcast Network (NSBN). While Schray Media does offer white-label services, most partners prefer to collaborate through one of these branded platforms to tap into the company’s built-in audiences.
Across the country, many small college and high school programs are still broadcasting with a single stationary camera, tinny audio, and no graphics—resulting in low viewership and little engagement. Schray Media was built to raise that standard. “Just because a team doesn’t have a big budget doesn’t mean their broadcast should look like a glorified security feed,” Schray said. “We believe athletes at every level deserve to be seen and heard in a professional way.” That commitment to exposure and quality guides every production—regardless of school size, sport, or location.
Gabriel Schray, left, play-by-play announcer, stands with Tim Webb, right, former Presbyterian College quarterback and ESPN college football analyst, at Bailey Memorial Stadium in Clinton, S.C. The two were on site for a college football broadcast.
(Photo courtesy of Presbyterian College Athletics)
Gabriel Schray is also gaining recognition as a rising play-by-play announcer, with experience calling national tournaments, a softball World Series, dozens of state championships, and professional soccer in MLS NEXT Pro and USL League One. His deep understanding of game dynamics enhances his ability to deliver informed, engaging commentary—bringing energy and clarity to each broadcast.
“We’re not just pressing ‘go live’ on a stream—we’re helping schools and organizations tell their story in a way that feels polished and professional,” Schray said. “Your stream is a three hour commercial. It’s extremely visible. We want viewers to feel like they’re watching a major network broadcast. The value we bring isn’t just technical,” he added. “It’s about trust, consistency, and knowing how to make sports come to life for the audience.”
As the RSN model continues to evolve—driven by shifting viewing habits and the decline of traditional cable—entrepreneurs like Schray are redefining how local sports content is produced and delivered. His approach prioritizes accessibility, mobility, and digital-first delivery, aligning with modern audience expectations. Schray Media’s infrastructure allows it to cover events in diverse settings, from stadiums to school gyms, without sacrificing production quality.
Play-by-play announcer Gabriel Schray, left, and analyst Dr. Heath Thacker call the University of Tennessee at Chattanooga’s women’s basketball game against Mississippi State on ESPN+. Chattanooga would go on to upset the Top 25-ranked Bulldogs that day.
(Photo courtesy of ESPN)
The company’s success stems not just from its technical capabilities, but from its collaborative approach. Rather than offering off-the-shelf packages, Schray Media works directly with clients to develop tailored broadcast strategies.
Though relatively young, Schray has already established himself as a thought leader in localized sports coverage. As interest in alternative sports broadcasting solutions grows, Schray’s blueprint offers a glimpse into the future of regional sports media—one where talent, technology, and accessibility converge.
“This work is about more than just production—it’s about access,” Schray said. “We’re creating opportunities for athletes, fans, and communities that might otherwise be overlooked. The future of sports media isn’t exclusive to massive networks,” he continued. “It’s being built by independent creators who care about the game, and that care about the people who play it.”
With gabrielschray.com serving as a central portal for his personal and professional endeavors, Schray continues to grow his audience and client base. His social media presence, especially on Instagram, LinkedIn, and X, offers updates on ongoing projects and broadcast schedules. In an era where audiences expect immediacy, quality, and personalization, Schray Media’s model demonstrates how independent operators can fill the void left by traditional networks—delivering accessible, high-impact sports coverage without the overhead of legacy firms.