Founded by Nicole Cascardi, a third-generation small business owner, Cassell Cleaners has been at the forefront of providing environmentally conscious cleaning solutions. Since its inception in 2015, the company has focused on offering high-quality cleaning services to its residential customers. However, in 2023, Nicole’s innovative entrepreneurial spirit led to the creation of a breakthrough product— the 5-IN-1 Concentrated All-Purpose Cleaner. This product, which combines simplicity with sustainability, is poised to change the way people clean, offering a healthier, fume-free alternative to conventional cleaning supplies.
Nicole’s journey from a solo cleaner to a product innovator was inspired by the countless hours spent in clients’ homes carrying multiple cleaning products to tackle various cleaning tasks. Frustrated by the inefficiency of the existing cleaning solutions, Nicole decided to create a product that was both versatile and environmentally friendly. After months of research and testing, Nicole successfully developed the 5-IN-1 Concentrated All-Purpose Cleaner, a citric acid-based formula that effectively tackles tough cleaning tasks without the need for harsh chemicals like bleach. The product’s design ensures it is safe for the environment, fume-free, and septic-safe, making it a healthier alternative for both the user and the planet.
The development process of the cleaner started in Nicole’s tiny apartment, where she carefully crafted small batches. As her product gained attention, she realized the growing demand and the need to scale up. To meet this demand, Cassell Cleaners has partnered with a large-scale manufacturer, ensuring the product can be distributed widely and made available to consumers in stores soon.
One of the key distinguishing features of Cassell Cleaners’ products is their commitment to sustainability. Unlike many conventional cleaning products, which contain harsh chemicals and contribute to indoor air pollution, Cassell Cleaners’ products use citric acid as a base, a safer, more eco-friendly ingredient. This focus on health-conscious solutions sets Cassell Cleaners apart from the competition, which often relies on bleach and other toxic chemicals.
Despite being a newer player in the market, Cassell Cleaners has already seen impressive success. In just two years, the company has generated nearly half a million dollars in sales, which speaks to the demand for its innovative product. Nicole’s success is a testament to her persistence and vision in the cleaning industry.
Nicole Cascardi’s journey is also a reflection of her entrepreneurial growth, having transitioned from being an influencer to a product creator. After a year of dissatisfaction with the influencer world, Nicole decided to take matters into her own hands and create something tangible. With the support of a mentor who encouraged her to develop her own products, Nicole took the leap into product development in 2023. Since then, Cassell Cleaners has made a strong impact in the cleaning industry, and the future looks bright as they continue to grow.
The company’s innovative approach to creating cleaning products that meet the needs of modern consumers, while remaining environmentally conscious, has earned them recognition and praise. Nicole is also a rising star in the entrepreneurial world, garnering attention for her successful product launch and growth in such a short time. As Cassell Cleaners continues to expand, Nicole’s commitment to quality and sustainability will undoubtedly drive the company’s success in the years to come.
For more information, visit Cassell Cleaners’ official website.