Empowering individuals to engage in verified carbon offsetting, monitor impact, and support sustainability globally.
A Founder’s Moment of Insight
On a crisp autumn morning in Switzerland, Dr. Marianne Rugaard stood at a glass-walled office overlooking the Alps, notebook in hand, contemplating a challenging question: Why must meaningful climate action feel like a privilege reserved for governments and large corporations? Her journey began years earlier at her stately home in Scotland, where she achieved the groundbreaking feat of making it the first carbon-neutral stately home in the UK. It was there that the idea for BTX Carbon Bank and Exchange was born, a vision to prove that environmental sustainability could be impactful for everyone, not just large institutions.
Her work with sustainable solutions grew, and the realization struck that to make a truly significant difference, the financial backing needed to be as robust and internationally minded as the solutions themselves. Switzerland, known for its stability and global financial influence, became the natural choice for BTX’s home. Amidst the global banking crises, Switzerland stood as a beacon of financial strength, making it the perfect location for the bank, which aims to make climate action accessible and impactful for individuals and businesses alike.
A Mission to Democratize Sustainability
BTX Carbon Bank and Exchange was created to empower individuals and businesses to engage in meaningful climate solutions. Founded by Dr. Rugaard, a seasoned expert in environmental policy, the platform allows people to purchase verified carbon offsets generated through sustainable projects. This initiative enables users to contribute to global sustainability while monitoring their environmental impact in real-time.
BTX also introduces a new model where users can actively track their climate-positive actions. With BTX operating as a regulated financial institution, businesses and individuals alike can feel confident that their contributions are making a positive, verifiable impact.
Building Trust Through Verification
The voluntary carbon offset market has long been criticized for its lack of transparency. Many platforms provide little detail on how offset funds are used or whether the projects have lasting environmental value. BTX addresses this by exclusively supporting projects that meet globally recognized verification standards. Each offset is tracked and audited, offering contributors clear evidence of the environmental value created through their support.
Technology for Real-Time Impact
What sets BTX apart is its peer-based exchange model, which allows small holders and businesses with a negative carbon footprint to pool together and sell their excess carbon allowances. This creates an opportunity for large-scale buyers, such as airlines, to purchase verified carbon credits, often in large volumes. The platform’s user-facing dashboard enhances transparency by allowing users to track their carbon offsets, view the specific projects they’ve supported (ranging from forest restoration to clean energy access), and ensure the authenticity of their contributions. This visibility not only connects users with real, measurable outcomes but also guarantees that funds go directly to those doing the work, making the entire process more accountable and impactful.
Making Climate Action Personal
Dr. Rugaard recalls a mother in the UK who, through a manual process, offsets her family’s emissions each month and would like to do so online once the platform is live. She has expressed her desire to track how her contributions support reforestation efforts in Eastern Europe. Similarly, a student in Switzerland manually supports solar panel installations in rural villages and wishes to track this impact through the platform when it launches. These personal stories highlight the growing interest and need for visibility and verification in keeping climate action human-centered, especially for those who are eagerly waiting for the platform to be available.
Commitment to Global Access
BTX is headquartered in Switzerland and is committed to aligning with all international voluntary carbon offset regulations, despite the lack of uniform global standards. The company is also setting its own stringent regulations to ensure the highest level of accountability. Additionally, BTX is developing a user-friendly calculator that helps individuals quickly identify areas for carbon savings, while also offering insights into how they can further improve and support verified environmental projects.
Though still in its early stages, the platform is working toward becoming a fully recognized player in the environmental finance space. As BTX grows, its goal is to expand across Europe and beyond, offering individuals in every region the opportunity to contribute to sustainability in an accountable way.
Breaking Down Traditional Barriers
Historically, carbon offset markets have catered primarily to corporations and institutional investors, creating a financial and informational barrier for most individuals. BTX’s model flips this structure, prioritizing access, affordability, and clarity. Rather than requiring large-scale investments, the platform allows users to make small, recurring contributions that accumulate into measurable impact, making it accessible to everyone, regardless of income level.
Transparency, Not Speculation
BTX avoids framing its carbon offset contributions as speculative assets. The emphasis is firmly placed on environmental accountability and measurable outcomes. Each contribution supports a verified climate project, and users receive a detailed report that ties their actions directly to emission reductions, reinforcing BTX’s position as a mission-driven platform focused on integrity and transparency.
A Scalable Model for Global Change
As climate change continues to affect ecosystems and communities worldwide, BTX sees its role as enabling action at the individual level. Dr. Rugaard envisions a future where everyone, regardless of income, profession, or geography, can play a part in reversing environmental damage. BTX offers the tools and structure to make that possible.
Take Action Toward Sustainability
Join BTX Carbon Bank and Exchange to contribute to verified carbon offset projects and track your impact in real-time. Learn more about how your climate-positive actions can fuel global progress by visiting BTX Carbon or contacting us at hello@btxcarbon.ch for more information.
