Bedly Comfort Products, co-founded by Jony Bensadon, is turning college chaos into comfort one bed at a time — starting with their breakout innovation: Bedly Straps. These dorm-life lifesavers are quickly becoming the must-have for students who are tired of waking up tangled in sheets and sliding off their mattr`ess toppers.
Born out of firsthand dorm struggle, the idea struck Jony during his freshman year after watching his roommate dramatically hit the floor mid-snooze — all thanks to a rogue mattress topper. That moment launched the journey to invent Bedly Straps: a clever 2-in-1 fastener that locks both mattress toppers and fitted sheets in place, creating a sleep setup that’s actually built for the unpredictability of dorm life.
“Our mission is to upgrade how students sleep — because pulling all-nighters is hard enough without fighting your bed,” says Jony, Chief Sleeping Officer of Bedly Comfort Products.
What makes Bedly Straps essential? Their one-of-a-kind design keeps everything snug, tight, and exactly where it should be — no tools, no tugging, no fuss. It’s the kind of fix that makes you wonder why dorms aren’t already handing them out.
Thanks to viral TikToks, YouTube reviews, and wild word-of-mouth energy, Bedly Straps are quickly selling out — even in college bookstores. Students across the country are calling them the ultimate dorm essential.
And there’s more coming. Bedly is now teasing the launch of ultra-soft 100% bamboo Twin XL bed sets — designed for comfort-obsessed students who want the full Bedly sleep experience.
“We’re just getting started,” says Jony. “College students deserve better sleep, and we’re building the toolkit for it.”
Ready to level up your dorm bed?
👉 Grab your Bedly Straps now at Bedly Website or find them on Amazon by searching Bedly Straps.
Follow Bedly Comfort Products on YouTube for student stories, sleep knowledge, and more.
Contact:
Jony Bensadon
Chief Sleeping Officer
jony@bedlycomfortproducts.com