Applovin Bids for TikTok as Deadline Nears

by Biz Weekly Team

TikTok Acquisition: A Race Against the Deadline

As the April 5 deadline for the potential acquisition of TikTok approaches, major tech firms are making last-minute bids to secure the popular social media platform. Among the bidders are notable players such as Applovin and Amazon, each attempting to solidify their stake in the rapidly evolving tech landscape.

Key Bids from Major Tech Companies

Applovin, a mobile technology platform focused on helping developers market their apps, has stepped into the fray with a bid backed by funding from billionaire real estate mogul Steve Wynn. The company is currently valued at approximately $100 billion and argues that its acquisition of TikTok could generate jobs while addressing pressing national security concerns.

Amazon, on the other hand, has made a direct approach by submitting an offer letter to U.S. Vice Presidents JD Vance and Howard Lutnick. However, reports from sources close to the situation, including The New York Times, suggest that the proposal has not garnered serious consideration from the Trump administration.

Proposals and Support

President Trump’s administration has been attempting to negotiate the acquisition terms. Recent developments include a proposal involving cloud computing giant Oracle and major financial players like Blackstone. This coalition could potentially make a joint bid for TikTok, contingent upon approval from Chinese officials, who are reportedly open to discussions.

In a statement, Trump acknowledged the need for cooperation from China, suggesting, “We’ll cut down on tariffs or something a little bit to get it done,” highlighting the geopolitical complexities entwined in the transaction.

Competition and Legislative Pressure

Beyond Applovin and Amazon, other potential acquirers have also emerged. Notably, Frank McCourt, a billionaire and former owner of the Los Angeles Dodgers, has stepped forward with a proposal. Additionally, an AI startup expressed interest in merging its operations with TikTok’s U.S. division in a valuation exceeding $50 billion.

The urgency of these bids is heightened by new congressional legislation, the Protecting Americans from Foreign Hostile Management Applications Act, passed in April 2024. This law mandates that TikTok must either be sold to a non-Chinese entity or face a ban in U.S. app stores, as lawmakers raise concerns over the security of American user data.

Timeline of Events

In a twist of events earlier this year, TikTok was briefly suspended in the U.S. on January 18, affecting 170 million users. However, the app returned to service following Trump’s executive order on January 20, which extended its operational deadline in the U.S. by an additional 75 days, affording more time to finalize a sale.

Amid these developments, Trump expressed his desire to retain substantial interest in the platform, suggesting he would seek 50% ownership in any joint venture formed to manage TikTok. He noted on his social media platform, “Without U.S. approval, there’s no TikTok. With approval, it’s worth hundreds of billions of dollars.”

Conclusion

The race to secure TikTok is emblematic of the broader dynamics at play between U.S. and Chinese relations in the technology sector. As companies rush to submit their bids, the outcome remains contingent not only on the financial offers made but also on intricate diplomatic negotiations and legislative actions. The coming days will be pivotal in determining the app’s future in the U.S. market.

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