Sean Fagan, CEO of Muay Thai Guy, Discusses How He Built a Million-Dollar Business in Muay Thai
Sean Fagan, a professional Muay Thai fighter turned successful entrepreneur, has spent the last decade building an impressive online brand that reaches thousands of combat sports enthusiasts worldwide. From competing in over 30 fights, including national Thai TV appearances and title wins at Madison Square Garden, to running a multi-million-dollar business, Fagan’s story stands as a testament to how passion and perseverance can transform a career into a profitable business.
Early Beginnings and Building the Brand
Born and raised in New Paltz, New York, Fagan’s journey into Muay Thai began more than 15 years ago, when he first fell in love with the sport. After spending time training and competing in Thailand, where he also lived and fought, Fagan’s career as a professional fighter eventually transitioned into a coaching and entrepreneurship role. This shift would ultimately lead him to create Muay Thai Guy, a comprehensive brand that offers everything from online training programs to Muay Thai vacations.
In 2012, Fagan took the first step toward building his brand by launching the Muay Thai Guy blog. With over 100,000 views per month, the blog quickly garnered attention for its insightful and accessible content on the art of Muay Thai. The blog’s popularity soon paved the way for Fagan to expand into other forms of media. In 2013, he launched his YouTube channel, which has since grown to 415,000 subscribers, making it a go-to resource for aspiring fighters and enthusiasts. The following year, Fagan began hosting The Muay Thai Guys podcast, offering in-depth interviews and discussions with some of the biggest names in the sport.
Creating Online Training Programs
But Fagan’s success wasn’t just built on content creation. Over time, he developed several highly successful online training programs, including Heavy Bag Blueprint 2.0, Heavy Bag Blueprint 3.0, and The Fighters Body Academy. These programs have sold thousands of copies, contributing significantly to his rise as a leading online entrepreneur in the combat sports space.
“Building a business in a niche industry like Muay Thai isn’t easy,” says Fagan. “But by focusing on creating high-quality, accessible content and products for people who are passionate about the sport, I’ve been able to carve out a space where I can connect with my audience and provide them with real value.”
Reaching Financial Milestones
Fagan’s entrepreneurial journey saw a significant milestone in 2018, when his business achieved its first $100k year. From there, the growth was exponential: by 2020, his business generated $500k, and now, in 2025, it brings in $700k annually, with a lifetime revenue of $2.8 million. This success has solidified Fagan’s position as a respected figure in the combat sports community, not only for his accomplishments inside the ring but also for his ability to adapt and thrive in the online business world.
Personal Brand and Competitive Edge
One of the key factors that sets Fagan apart from his competition is his ability to blend his fight career with his entrepreneurial spirit. Despite retiring from competition, Fagan continues to use his personal experiences and insights to create products that resonate with his audience. Through his blog, YouTube channel, podcast, and online training programs, Fagan has established himself as a trusted authority in the world of Muay Thai.
“I’ve always believed that the best way to connect with people is by being authentic,” Fagan explains. “Muay Thai is a deeply personal sport, and I try to share my own journey in a way that’s relatable. Whether it’s through my online training programs or just sharing the highs and lows of my fight career, I want people to know that I’ve been through it, too, and that with hard work and dedication, anything is possible.”
Expanding the Muay Thai Experience
In addition to his digital content and programs, Fagan also organizes Muay Thai vacations, offering participants the chance to train in Thailand and experience the sport in its home country. This unique offering has become another integral part of his business, allowing his brand to reach a global audience of Muay Thai enthusiasts looking to take their training to the next level.
A Path to Success in a Niche Market
Through his unwavering commitment to the sport and his entrepreneurial endeavors, Sean Fagan has shown that it is possible to build a successful business in a competitive, niche market. By focusing on delivering value, staying connected with his audience, and continuously expanding his brand, Fagan has proven that success in combat sports doesn’t just happen in the ring—it can also happen in the business world.
Fagan’s story is an inspiring example for aspiring entrepreneurs, especially in the combat sports space, showing that with the right mix of passion, strategy, and hard work, it’s possible to turn a lifelong passion into a thriving business.
For more information about Sean Fagan and Muay Thai Guy, visit www.muaythaiguy.com.
Connect with Sean Fagan on social media:
- YouTube: Muay Thai Guy
- Instagram: @themuaythaiguy
- Facebook: The Muay Thai Guy
